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Six Proven Advertising Templates You Can “Swipe and Deploy” Starting Today

Creativity is overrated. This is especially true when it comes to advertising. Don’t take it from me, though. In the famous words of advertising legend David Ogilvy… “It is useless to be a creative, original thinker unless you can also sell what you create.”Harsh? Maybe. But he has a point: creativity alone doesn’t sell. Here’s some good news, though:You don’t need to be a…

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3 Psychological Triggers that Practically Force Your Prospects to Take Action

100 milliseconds. That’s how quickly your brain forms a first impression. In fact, according to a study at Princeton University, participants crystallized a lasting judgment about the attractiveness, competence, and aggressiveness of a complete stranger in just one-tenth of a second! For reference, it takes three-tenths of a second to blink your eyes. Now that’s fast! Just goes to show…

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The Hidden Structure Behind Every Successful Blog Post that Sucks Readers in and Makes Them Hang on Your Every Word!

Every marketer on the Internet claims “content is king.” Well, content might be “king,” but on the Web, readability is “holy emperor.” Your average website visitor spends less than 4 seconds scanning a page before deciding whether to keep reading or to click away looking the next “shiny thing.” And let’s say they do decide to keep reading, unfortunately…

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How to Create Riveting Emails in 3 Simple Steps

“The Oprah Effect.” You might be familiar with the concept: An endorsement from Oprah puts you on the map. In a BIG way. “Oprah’s Book Club” made many authors instant bestsellers. “Oprah’s Favorite Things” turned many small, unprofitable companies into multi-million-dollar business. Oprah made the careers of celebrity “doctors” Dr. Phil McGraw and Dr. Mehmet Oz. Some argue that Oprah’s endorsement even…

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How to Connect with Your Most Profitable Audience

“Think Jaws…in space.” That’s how Ridley Scott’s Alien was pitched to 20th Century Fox (…with the unfortunate working title of Star Beast). “Think Pocahontas…in space.” That’s definitely NOT how James Cameron pitched Avatar to Fox studios, though it would have been an apt summary of the plot. Likewise, FernGully, The Last Samurai, and Dances with Wolves (all in space) would have worked too. Perhaps surprisingly, Fox initially rejected Cameron’s proposal on the grounds…

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How to Determine Your “Unique Selling Proposition” (Even if You’re Brand New!)

What makes your business unique? If you’re not sure, then you might not be setting yourself apart from the competition. Which means you could be missing out on quite a few leads and sales, because other marketers (with a more defined voice) are likely dominating the conversation and monopolizing your potential prospects’ increasingly limited attention. So what should you do? Well, you…

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