Creativity is overrated. This is especially true when it comes to advertising. Don’t take it from me, though. In the famous words of advertising legend David Ogilvy… “It is useless to be a creative, original thinker unless you can also sell what you create.”Harsh? Maybe. But he has a point: creativity alone doesn’t sell. Here’s some good news, though:You don’t need to be a…

100 milliseconds. That’s how quickly your brain forms a first impression. In fact, according to a study at Princeton University, participants crystallized a lasting judgment about the attractiveness, competence, and aggressiveness of a complete stranger in just one-tenth of a second! For reference, it takes three-tenths of a second to blink your eyes. Now that’s fast! Just goes to show…

Ever play Pac-Man as a kid? You know, the yellow blob that eats every li’l niblet in sight, all while avoiding those pesky ghosts? It’s a cornerstone of ’80s pop culture, and also an apt metaphor for the hostile landscape marketers have to deal with when it comes to their content. Imagine your prospects as Pac-Man. Hear me out. Every…

Every marketer on the Internet claims “content is king.” Well, content might be “king,” but on the Web, readability is “holy emperor.” Your average website visitor spends less than 4 seconds scanning a page before deciding whether to keep reading or to click away looking the next “shiny thing.” And let’s say they do decide to keep reading, unfortunately…

You’re about to learn how to quickly write a compelling sales message, EVEN IF you’ve never written a word of sales copy in your life. That’s a tall order, huh? Challenge accepted. First, let me say that your ability to sell is the single most important skill you can develop as a marketer and entrepreneur. At the end of the…

“The Oprah Effect.” You might be familiar with the concept: An endorsement from Oprah puts you on the map. In a BIG way. “Oprah’s Book Club” made many authors instant bestsellers. “Oprah’s Favorite Things” turned many small, unprofitable companies into multi-million-dollar business. Oprah made the careers of celebrity “doctors” Dr. Phil McGraw and Dr. Mehmet Oz. Some argue that Oprah’s endorsement even…

“Think Jaws…in space.” That’s how Ridley Scott’s Alien was pitched to 20th Century Fox (…with the unfortunate working title of Star Beast). “Think Pocahontas…in space.” That’s definitely NOT how James Cameron pitched Avatar to Fox studios, though it would have been an apt summary of the plot. Likewise, FernGully, The Last Samurai, and Dances with Wolves (all in space) would have worked too. Perhaps surprisingly, Fox initially rejected Cameron’s proposal on the grounds…

What if I told you that, to effectively promote your network marketing business, you need to do less instead of more? Furthermore… What if I told you that composing winning ads and emails was easier than writing bad ones? You might think that’s too grand a claim to be true… But I can assure you that the best ads and…

What makes your business unique? If you’re not sure, then you might not be setting yourself apart from the competition. Which means you could be missing out on quite a few leads and sales, because other marketers (with a more defined voice) are likely dominating the conversation and monopolizing your potential prospects’ increasingly limited attention. So what should you do? Well, you…

In the video below, you’ll discover how to leverage social media recruiting tactics to attract a never-ending flow of red hot prospects with Facebook sponsored posts. My special guest Cari Higham joins us to reveal how you can quickly convert up to 70% of your prospects into paying customers and business partners through a simple follow-up…