Every marketer on the Internet claims “content is king.” Well, content might be “king,” but on the Web, readability is “holy emperor.” Your average website visitor spends less than 4 seconds scanning a page before deciding whether to keep reading or to click away looking the next “shiny thing.” And let’s say they do decide to keep reading, unfortunately…

You’re about to learn how to quickly write a compelling sales message, EVEN IF you’ve never written a word of sales copy in your life. That’s a tall order, huh? Challenge accepted. First, let me say that your ability to sell is the single most important skill you can develop as a marketer and entrepreneur. At the end of the…

“The Oprah Effect.” You might be familiar with the concept: An endorsement from Oprah puts you on the map. In a BIG way. “Oprah’s Book Club” made many authors instant bestsellers. “Oprah’s Favorite Things” turned many small, unprofitable companies into multi-million-dollar business. Oprah made the careers of celebrity “doctors” Dr. Phil McGraw and Dr. Mehmet Oz. Some argue that Oprah’s endorsement even…

“Think Jaws…in space.” That’s how Ridley Scott’s Alien was pitched to 20th Century Fox (…with the unfortunate working title of Star Beast). “Think Pocahontas…in space.” That’s definitely NOT how James Cameron pitched Avatar to Fox studios, though it would have been an apt summary of the plot. Likewise, FernGully, The Last Samurai, and Dances with Wolves (all in space) would have worked too. Perhaps surprisingly, Fox initially rejected Cameron’s proposal on the grounds…

What if I told you that, to effectively promote your network marketing business, you need to do less instead of more? Furthermore… What if I told you that composing winning ads and emails was easier than writing bad ones? You might think that’s too grand a claim to be true… But I can assure you that the best ads and…

What makes your business unique? If you’re not sure, then you might not be setting yourself apart from the competition. Which means you could be missing out on quite a few leads and sales, because other marketers (with a more defined voice) are likely dominating the conversation and monopolizing your potential prospects’ increasingly limited attention. So what should you do? Well, you…

In the video below, you’ll discover how to leverage social media recruiting tactics to attract a never-ending flow of red hot prospects with Facebook sponsored posts. My special guest Cari Higham joins us to reveal how you can quickly convert up to 70% of your prospects into paying customers and business partners through a simple follow-up…

Stories are the single most powerful way to communicate, which makes them an indispensable tool in your sales process. Put simply, if you want to sell more effectively, then you need to cultivate the skill of crafting compelling stories. Don’t worry if you’re not the “creative” type… In this post I’m going to share a three-part formula, which…

There’s a boatload of dough to be made through the timeless art of spinnin’ a proverbial yarn. Don’t believe me? Hey, people still line up in droves to see stories on the silver screen. In fact, did you know that global box office revenue in 2018 was $41.7 billion? Likewise, the global book market was valued at $143 billion in 2017. Plus,…

How did Steve Jobs become one the world’s most-revered business visionaries? It wasn’t for his engineering. He never did any. Another Steve—Steve Wozniak—built the first Apple computers. It wasn’t for his designs. The iMac, MacBook, iPod, iPhone, iPad, and nearly all flagship Apple products were designed by a man called Jonathan Ive. It wasn’t for his programming. Truth…