A common concern I hear from people learning cutting-edge online recruiting methods is being scolded by their upline for “choosing a different path.”
For example, on a webinar a couple of months ago a woman asked how she should deal with her upline, entrenched in the old ways of thinking, who she was afraid might disagree with her choosing to prospect and recruit online.
After all, in some cases, there are leaders who will monitor every move their reps make, watch their stats, review volume, and call or email on a daily basis to see who you’ve prospected recently or showed the plan to.
Now I gotta say, I know online “attraction marketing” works, and once new reps and customers start rolling in, your upline WILL have questions and will most likely be negative about how you’re building your business differently than they did back in the ’80s, ’90s, or even early 2000s.
Heck, even my upline once told me that I risked losing my business by using online methods, which are “unproven.”
Look, the REAL issue comes down to this…
It’s human nature to move towards methods that are most efficient and bring the fastest results with the least amount of work and most distributors are on a constant search to find a “magic system.”
Now as much as I’d like to definitely say that, “attraction marketing is the BEST way in the world to build a network marketing business,” I can’t.
(No, I mean it, I honestly can’t.)
Because here’s the thing:
We have to consider the most important component of your success: YOU!
We all have different strengths, weaknesses, and abilities.
And all this factors into what will work best for us as individuals.
If your upline built their business a while ago, and had success using old school, cold market recruiting methods, (like cold calling or cold prospecting), then as far as they are concerned those methods are what work the best.
Throughout their networking career, these are the methods they feel most comfortable using, most likely, to great effect because they’ve spent years mastering that skill set.
Now, if you JUST started your network marketing business today, you’re going to need to figure out which methods work best for YOU, today.
If prospecting friends and family, hosting home meetings, going to hotel meetings, or prospecting strangers ain’t your thing…
…that’s totally cool!
They don’t appeal to me either, but it doesn’t mean my way is necessarily better than someone else’s way (for them).
So when it comes to being confronted by your upline or upsetting people in your company, I wouldn’t worry about it.
Let them know that you prefer to approach your business using strategies more in line with YOUR interests and strengths.
If they got an issue with it, it’s THEIR problem and if that’s the case, you may want to consider joining an organization that uses and supports the methods you wish to pursue.
After all, this IS a business.
So make “business decisions” and don’t stay with an unsupportive upline because you have some cultish separation anxiety issue…but that’s fodder for another post, lol!
I’ve been in this industry for over 10 years and I’ve tried to build this business in many different ways… home/hotel meetings, cold market prospecting, prospecting my bartender, calling up friends & family, mass emails, craigslist ads, etc.
Now, I’m a very logic-oriented person, which means I constantly analyze what was really going on as I tried different methods and learned a ton from everything I tried, even when things didn’t work out.
After a few months of being in this industry, I pretty much made up my mind that I wanted to build a business in a way that reflected the age we were living in.
After all, I went to MIT and became an engineer, so it made absolutely no sense for me to be operating like a door-to-door salesman, given my generation and background.
I needed to take advantage of my strengths and use technology as a major leverage point in my business.
But the cool thing is that I didn’t even invent “attraction marketing.”
I learned these skills from a high school drop out and a former crack addict…
I was like, “If they could do it, I could do it!”
What my mentors showed me was a way of building that actually turned my networking business into a HOME business (i.e. build while at home) by using the power of the internet.
Some people in this industry attacked me for doing it a “different” way.
It didn’t matter to me.
All that mattered is that…
a.) I made money,
b.) I was getting closer to quitting my job, and
c.) I was helping others do the same.
Here’s essentially what you need to make attraction marketing work, in the same way countless 6- and 7-figure earners have learned from us…
The best target market for me to go after, consists of people who have already said YES to a home business.
In fact, on a daily basis hundreds of networkers, affiliate marketers and internet marketers across the world voluntarily send me their contact information, showing interest in either my business, my mentorship, or both.
This is possible because instead of pitching my opportunity to them, I focus my efforts on solving THEIR problems and addressing their needs.
Makes sense, right?
I never chase people or try to convince people to join my business.
Instead, I attract by demonstrating value and leadership through effective marketing.
In fact, in the past 3 months alone, I’ve had over 250 people fill out a lengthy questionnaire, wanting to invest between $10,000 – $20,000 to receive my mentorship.
To my surprise, many of the folks I spoke to who filled out the application, didn’t really know me too well.
They just knew they wanted what I had to offer and were just hoping I would accept them into my program.
The trick here is to position what you offer as valuable, in a way that no one else does.
And I can tell you for certain it’s a lot easier to ask for a $300 enrollment fee than it is to ask for $10,000 – $20,000.
I will absolutely not sit on the phone all day, cold calling people and pitch them on my opportunity.
In fact, I have set up simple websites and automated email systems that actually do the selling for me.
The only way I’m going to get on the phone with someone who wants to buy something from me or join my business is if they are sure they want to get started and maybe have a few clarifying questions.
Even then, I still insist on interviewing EVERYONE I would be personally be working with.
Believe it or not, there are a lot of crazies out there, lol! ;)
I don’t focus simply on just building a network marketing or direct sales opportunity, which may or may not be around in 5 years.
My focus for the past 10+ years has been on building my brand or “YOU, INC,” which consist of a community, email list, and reputation I can take with me wherever I go.
The fact of the matter is that I’ve actually been in 4 different business opportunities, which have come and gone, yet my business income continued to grow at an average rate of 33% each and every year, regardless of what company I was with.
That is only possible because of the brand and reputation I cultivated over the past decade-plus.
Your network marketing business is just the vehicle, but not your TRUE business.
My email list had become an online distribution channel, which brought stability and growth.
It would also allow me to build another business or opportunity with the click of a mouse, should something ever happen to my opportunity.
One of the keys to bringing stability to my income was when I accepted the fact that 90% of the people you find anywhere will say “NO” to your products or opportunity.
I found a way to make these people customers in other ways, by providing solutions to their biggest problems and needs, which turned me into a bonafide 7-figure producer.
Trust me, it’s a ‘pop the champagne’ moment when your CPA tells you that you made $1.1 Million dollars in one year. Woot! Woot!
Master networkers know that their goal is not to build just a downline or home business.
It’s to build a business that can serve the needs of an entire industry.
When what you’ve created can influence the direction of an industry, not only can you build a downline, not only can you build a financial legacy… you can be a FORCE other leaders want to attach themselves to.
Now, I’m not saying that what I’ve just outlined is “THE BEST” way to build.
All I can share with you is what it has done for me…
Not only did I quit my job…
Not only did a become a 6-figure earner in my company…
Not only did I grow a 7-figure income within 4 years…
I haven’t prospected a single stranger or shared my opportunity with a family member in almost a decade.
By focusing on solving problems and adding value to an industry, I attract literally 300-500 networkers per day to my email list.
I generate between 10-50 customers per day…
And about 50-60 per month decide they want to become serious business-builders with my help.
I’ve outlined the blueprint for all this inside my 10-Day Online Recruiting Bootcamp, which will teach you the art of ‘attraction marketing,’ specific to your needs.
If you are like me and prefer to actually BE HOME while building your home business and do it in a way, which generates prospects and customers while you’re sleeping, eating, or out with friends… then you owe it to yourself to check it out.
The techniques you’ll be exposed to are being adopted by many of the industry’s newest 7-figure producers.
They might work for you, or you may have more luck building the old school way. (Hey, it happens!)
All you can do is study what I have to share and see for yourself, by clicking here to sign up for free.
If what you are doing right now is working great for you, then that’s cool too. I’m happy for your success.
With enough effort and commitment, anything can work.
Best of luck.
Chief Marketing Officer