“Think Jaws…in space.” That’s how Ridley Scott’s Alien was pitched to 20th Century Fox (…with the unfortunate working title of Star Beast). “Think Pocahontas…in space.” That’s definitely NOT how James Cameron pitched Avatar to Fox studios, though it would have been an apt summary of the plot. Likewise, FernGully, The Last Samurai, and Dances with Wolves (all in space) would have worked too. Perhaps surprisingly, Fox initially rejected Cameron’s proposal on the grounds…

What if I told you that, to effectively promote your network marketing business, you need to do less instead of more? Furthermore… What if I told you that composing winning ads and emails was easier than writing bad ones? You might think that’s too grand a claim to be true… But I can assure you that the best ads and…

What makes your business unique? If you’re not sure, then you might not be setting yourself apart from the competition. Which means you could be missing out on quite a few leads and sales, because other marketers (with a more defined voice) are likely dominating the conversation and monopolizing your potential prospects’ increasingly limited attention. So what should you do? Well, you…

In the video below, you’ll discover how to leverage social media recruiting tactics to attract a never-ending flow of red hot prospects with Facebook sponsored posts. My special guest Cari Higham joins us to reveal how you can quickly convert up to 70% of your prospects into paying customers and business partners through a simple follow-up…

Stories are the single most powerful way to communicate, which makes them an indispensable tool in your sales process. Put simply, if you want to sell more effectively, then you need to cultivate the skill of crafting compelling stories. Don’t worry if you’re not the “creative” type… In this post I’m going to share a three-part formula, which…

There’s a boatload of dough to be made through the timeless art of spinnin’ a proverbial yarn. Don’t believe me? Hey, people still line up in droves to see stories on the silver screen. In fact, did you know that global box office revenue in 2018 was $41.7 billion? Likewise, the global book market was valued at $143 billion in 2017. Plus, physical book…

How did Steve Jobs become one the world’s most-revered business visionaries? It wasn’t for his engineering. He never did any. Another Steve—Steve Wozniak—built the first Apple computers. It wasn’t for his designs. The iMac, MacBook, iPod, iPhone, iPad, and nearly all flagship Apple products were designed by a man called Jonathan Ive. It wasn’t for his programming. Truth…

Imagine you’re taking a journalism class. It’s day one. And no sooner than taking a seat, the teacher announces your first assignment… You are to write the lead for a story. In journalism, the lead (or lede) is the opening paragraph, where you not only summarize the big points of the story but, most importantly, capture your reader’s attention,…

What’s the single most important thing about writing copy? I get asked this question from time to time. And it’s funny… Most people expect there’s some super-secret, sneaky psychology at work in highly compelling, “must read” copy. But the truth is simple. The #1 determining factor of whether your copy will convert or not comes down to this question…Do you…

Copywriting is a big and broad topic. Many moving parts breathe life into a sales letter, video, email, or webinar. However there is one particular copywriting skill, which you absolutely need if you want to get good. And there’s a difference between writing copy, and writing good copy. Today we’re going dive deep into this subject,…