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Author: Andrew Draughon

Five Qualifying Questions from World-Class Closers That Will Instantly Help You Make More Sales

A successful network marketing business is predicated upon building a solid team of “A-players” who will produce and duplicate. So, needless to say, it’s super important to prospect the right people. Yet this is where just about everyone goes wrong. You see, most network marketers are so desperate for a quick buck they’ll recruit just about anyone who can fog a mirror. And…

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Eight Provocative Openers that Will Compel Your Audience to Consume Your Content

Imagine you’re about to deliver an important speech. It could be at your best friend’s wedding. Or maybe it’s a make-or-break presentation at work. Or you could even be accepting an award. Your choice. What matters is that all eyes are on you.You clear your throat……and begin to speak. Each well-rehearsed word rolls off your tongue and your delivery is on-point. Your…

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The Five Primary Prospecting & Sales Objections (and How to Gracefully Overcome Them)

Let’s talk about now. Like, right now…the present moment. It’s a mysterious thing, if you think about it—in fact, it’s the ONLY thing. Because even though they might seem awful real, the past and the future don’t actually exist (outside of your mind). Not trying to get all philosophical on you; it’s just how things work. And unfortunately, because we…

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Six Proven Advertising Templates You Can “Swipe and Deploy” Starting Today

Creativity is overrated. This is especially true when it comes to advertising. Don’t take it from me, though. In the famous words of advertising legend David Ogilvy… “It is useless to be a creative, original thinker unless you can also sell what you create.”Harsh? Maybe. But he has a point: creativity alone doesn’t sell. Here’s some good news, though:You don’t need to be a…

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3 Psychological Triggers that Practically Force Your Prospects to Take Action

100 milliseconds. That’s how quickly your brain forms a first impression. In fact, according to a study at Princeton University, participants crystallized a lasting judgment about the attractiveness, competence, and aggressiveness of a complete stranger in just one-tenth of a second! For reference, it takes three-tenths of a second to blink your eyes. Now that’s fast! Just goes to show…

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The 3 Quick Tips to Keep Your Audience Engaged

Ever play Pac-Man as a kid? You know, the yellow blob that eats every li’l niblet in sight, all while avoiding those pesky ghosts? It’s a cornerstone of ’80s pop culture, and also an apt metaphor for the hostile landscape marketers have to deal with when it comes to their content. Imagine your prospects as Pac-Man. Hear me out. Every…

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The Hidden Structure Behind Every Successful Blog Post that Sucks Readers in and Makes Them Hang on Your Every Word!

Every marketer on the Internet claims “content is king.” Well, content might be “king,” but on the Web, readability is “holy emperor.” Your average website visitor spends less than 4 seconds scanning a page before deciding whether to keep reading or to click away looking the next “shiny thing.” And let’s say they do decide to keep reading, unfortunately…

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How to Connect with Your Most Profitable Audience

“Think Jaws…in space.” That’s how Ridley Scott’s Alien was pitched to 20th Century Fox (…with the unfortunate working title of Star Beast). “Think Pocahontas…in space.” That’s definitely NOT how James Cameron pitched Avatar to Fox studios, though it would have been an apt summary of the plot. Likewise, FernGully, The Last Samurai, and Dances with Wolves (all in space) would have worked too. Perhaps surprisingly, Fox initially rejected Cameron’s proposal on the grounds…

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How to Turbocharge Your Sales Through the Art & Science of Storytelling

There’s a boatload of dough to be made through the timeless art of spinnin’ a proverbial yarn. Don’t believe me? Hey, people still line up in droves to see stories on the silver screen. In fact, did you know that global box office revenue in 2018 was $41.7 billion? Likewise, the global book market was valued at $143 billion in 2017. Plus,…

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