Ever hear this one? Sherlock Holmes and Dr. Watson were out camping. They pitched their tent under the stars and fell asleep. In the middle of the night, Holmes shook Watson awake and said, “Watson, look up at the sky and tell me what you see!” Watson replied, “I see millions and millions of stars.”…

A successful network marketing business is predicated upon building a solid team of “A-players” who will produce and duplicate. So, needless to say, it’s super important to prospect the right people. Yet this is where just about everyone goes wrong. You see, most network marketers are so desperate for a quick buck they’ll recruit just about anyone who can fog a mirror. And…

Imagine you’re about to deliver an important speech. It could be at your best friend’s wedding. Or maybe it’s a make-or-break presentation at work. Or you could even be accepting an award. Your choice. What matters is that all eyes are on you.You clear your throat……and begin to speak. Each well-rehearsed word rolls off your tongue and your delivery is on-point. Your…

Let’s talk about now. Like, right now…the present moment. It’s a mysterious thing, if you think about it—in fact, it’s the ONLY thing. Because even though they might seem awful real, the past and the future don’t actually exist (outside of your mind). Not trying to get all philosophical on you; it’s just how things work. And unfortunately, because we…

Creativity is overrated. This is especially true when it comes to advertising. Don’t take it from me, though. In the famous words of advertising legend David Ogilvy… “It is useless to be a creative, original thinker unless you can also sell what you create.”Harsh? Maybe. But he has a point: creativity alone doesn’t sell. Here’s some good news, though:You don’t need to be a…

100 milliseconds. That’s how quickly your brain forms a first impression. In fact, according to a study at Princeton University, participants crystallized a lasting judgment about the attractiveness, competence, and aggressiveness of a complete stranger in just one-tenth of a second! For reference, it takes three-tenths of a second to blink your eyes. Now that’s fast! Just goes to show…

Ever play Pac-Man as a kid? You know, the yellow blob that eats every li’l niblet in sight, all while avoiding those pesky ghosts? It’s a cornerstone of ’80s pop culture, and also an apt metaphor for the hostile landscape marketers have to deal with when it comes to their content. Imagine your prospects as Pac-Man. Hear me out. Every…

Every marketer on the Internet claims “content is king.” Well, content might be “king,” but on the Web, readability is “holy emperor.” Your average website visitor spends less than 4 seconds scanning a page before deciding whether to keep reading or to click away looking the next “shiny thing.” And let’s say they do decide to keep reading, unfortunately…

“Think Jaws…in space.” That’s how Ridley Scott’s Alien was pitched to 20th Century Fox (…with the unfortunate working title of Star Beast). “Think Pocahontas…in space.” That’s definitely NOT how James Cameron pitched Avatar to Fox studios, though it would have been an apt summary of the plot. Likewise, FernGully, The Last Samurai, and Dances with Wolves (all in space) would have worked too. Perhaps surprisingly, Fox initially rejected Cameron’s proposal on the grounds…

How did Steve Jobs become one the world’s most-revered business visionaries? It wasn’t for his engineering. He never did any. Another Steve—Steve Wozniak—built the first Apple computers. It wasn’t for his designs. The iMac, MacBook, iPod, iPhone, iPad, and nearly all flagship Apple products were designed by a man called Jonathan Ive. It wasn’t for his programming. Truth…