Imagine you’re taking a journalism class. It’s day one. And no sooner than taking a seat, the teacher announces your first assignment… You are to write the lead for a story. In journalism, the lead (or lede) is the opening paragraph, where you not only summarize the big points of the story but, most importantly, capture your reader’s attention,…

  Pop quiz: What’s the first thing you should do when you sit down to place an ad? Don’t worry, there are no wrong answers! Perhaps you take a look at your trusty swipe file? Maybe you dig through one your dog-eared marketing handbooks for some serious inspiration? Alright, pencils down. Remember when I said that there were no wrong answers? Well, I…

Can taunting your audience make for an effective ad campaign when promoting your network marketing business? Legendary copywriter Eugene Schwartz sure thought so, running an advertorial with the following headline, back in 1967, in newspapers and magazines across the country…DO YOU HAVE THE COURAGE TO EARN HALF A MILLION DOLLARS A YEAR?Youch! The ad was a tremendous success, though, running for a number of…