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Author: Vitaly Grinblat

How to Create Riveting Emails in 3 Simple Steps

“The Oprah Effect.” You might be familiar with the concept: An endorsement from Oprah puts you on the map. In a BIG way. “Oprah’s Book Club” made many authors instant bestsellers. “Oprah’s Favorite Things” turned many small, unprofitable companies into multi-million-dollar business. Oprah made the careers of celebrity “doctors” Dr. Phil McGraw and Dr. Mehmet Oz. Some argue that Oprah’s endorsement even…

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The Single Most Important Copywriting Skill

Copywriting is a big and broad topic. Many moving parts breathe life into a sales letter, video, email, or webinar. However there is one particular copywriting skill, which you absolutely need if you want to get good. And there’s a difference between writing copy, and writing good copy. Today we’re going dive deep into this subject,…

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