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Author: Vitaly Grinblat

How to Create Riveting Emails in 3 Simple Steps

“The Oprah Effect.” You might be familiar with the concept: An endorsement from Oprah puts you on the map. In a BIG way. “Oprah’s Book Club” made many authors instant bestsellers. “Oprah’s Favorite Things” turned many small, unprofitable companies into multi-million-dollar business. Oprah made the careers of celebrity “doctors” Dr. Phil McGraw and Dr. Mehmet Oz. Some argue that Oprah’s endorsement even…

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How to Use Stories to Sell, Recruit, and Explode Your Network Marketing Organization

Stories are the single most powerful way to communicate, which makes them an indispensable tool in your sales process. Put simply, if you want to sell more effectively, then you need to cultivate the skill of crafting compelling stories. Don’t worry if you’re not the “creative” type… In this post I’m going to share a three-part formula, which…

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Nine Insights for Writing Effective Email & Sales Copy

What’s the single most important thing about writing copy? I get asked this question from time to time. And it’s funny… Most people expect there’s some super-secret, sneaky psychology at work in highly compelling, “must read” copy. But the truth is simple. The #1 determining factor of whether your copy will convert or not comes down to this question…Do you…

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The Single Most Important Copywriting Skill

Copywriting is a big and broad topic. Many moving parts breathe life into a sales letter, video, email, or webinar. However there is one particular copywriting skill, which you absolutely need if you want to get good. And there’s a difference between writing copy, and writing good copy. Today we’re going dive deep into this subject,…

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