Obtaining up-to-date and relevant MLM training is critical to your success in network marketing.
With the proper training and information, you can build a profitable business that will provide residual income for years to come.
In this article, I'll discuss the best MLM training tips for network marketing success.
These tips will help you learn how to market your business effectively. They will also show you how to develop a professional mindset.
Implement these tips in your MLM business to start building a profitable organization.
What Is MLM Training?
MLM training is a way to learn how to build a successful network marketing business.
You will learn about concepts that can help you improve your mindset and marketing skillsets.
Why Is MLM Training Important?
Contrary to what you'll hear from many people within your network marketing company, you'll find it difficult to find success by simply "sharing" your product or business opportunity.
Yes, you believe in your company's products.
You see the potential of the opportunity and compensation plan.
However, without proper MLM training, most new network marketing reps fail to make sales or recruit a large team.
Let me quickly review why MLM training is vital to your success.
It Teaches Essential Skills
How many businesses have you built?
If you're like most network marketers, you've thought like an employee since...well, since birth.
Marketing and sales require certain skills and knowledge.
Unfortunately, most network marketing companies fail to adequately teach these skills. You've likely experienced this and that's why you're here learning on your own.
It Builds Confidence
If you've worked as an employee all your life, getting thrown into the act of marketing and selling can seem daunting.
Remember when you learned how to ride a bike or swim?
At first, you felt intimidated.
As you learned step-by-step, you gained confidence.
Getting MLM training from experienced network marketing professionals will help you gain the confidence required to hit the five-figure months you seek.
It Keeps Things Fresh
Even experienced reps need regular MLM training to keep things fresh.
Focusing on learning new network marketing growth strategies will continuously provide new ideas for building a successful MLM business.
Three Parts to MLM Training
There are three main aspects to training yourself to become successful.
- Your mindset
- Your marketing skills
- Your team's mindset & marketing skills
Your mindset is the foundation for your success.
If you don't believe in yourself, no one else will.
You must develop a positive mindset and take massive action to build a profitable MLM organization.
Your Marketing Skills
Developing a marketing skillset is what will help you sell products and recruit new team members.
Again, if you've always worked as an employee, is it reasonable to expect that you'll achieve business success out of the gate immediately?
In most cases, the answer is "no."
However, discovering and using proven marketing strategies will begin to provide evidence that you're on the right track.
Your Team's Mindset & Marketing Skills
You can't build a successful MLM business alone. It's not enough for you to have the right mindset and marketing skills.
Once your marketing skillset results in building a downline, you need to put systems in place to help your team win as well.
Each new team member also needs to leave the "employee" mindset behind as they develop an "entrepreneur" mindset.
How To Develop the Proper Network Marketing Success Mindset
Let's dig into how to make the transition from working for others to building a successful network marketing business. It starts with the way you think.
Take Personal Development Personally
Overall, the network marketing industry does a fantastic job with personal development.
Your MLM company probably offers plenty of personal development trainings that keep you motivated.
Take advantage of that industry training. Commit to finding third-party training around mindset and self-improvement.
Truly Understand What Your “Why” Is
As part of your self-improvement plan, be sure to develop a clear understanding of your "why."
Your "why" is the reason you're in network marketing. It's your motivation for getting up each day and working on building your business.
Develop a Daily Routine
One of the best things you can do for yourself is to develop a daily routine that includes time for self-improvement, building your business, and taking care of your health.
Make a Timeframe Commitment You Won’t Break
When you first get started in network marketing, it's easy to get excited.
In moments of excitement and motivation, all of us make promises to ourselves about how much time we'll commit to building our businesses.
The problem is, those moments don't last.
You'll eventually have a day (or week, or month) where you don't feel like working on your business.
When that happens, it's easy to break the commitment you made to yourself.
To avoid that, make a timeframe commitment you won't break.
Create an Accountability System
Make sure you have an accountability system in place to help you follow through on your commitments.
This could be a coach, mentor, or an upline leader.
It could also be a group of like-minded entrepreneurs who are committed to helping each other succeed.
Set Proper Expectations for Your Network Marketing Business
Many people fail in network marketing because they don't set proper expectations.
They expect to make a full-time income within their first month in the business.
Or they expect to never have to talk to anyone about their products or opportunity.
Neither of those things is realistic, and setting those kinds of expectations will only lead to disappointment.
Instead, focus on setting realistic expectations for yourself and your team.
Build Your Business One Day at a Time
Last but not least, remember to build your business one day at a time.
You didn't become an employee overnight. You won't become a successful entrepreneur overnight either.
Focus on taking consistent action every day. Don't get discouraged if you have a few bad days.
Pick yourself up and keep moving forward.
Become a Student of Marketing
Look at these two phrases:
- Network marketing
- Multi-level marketing
Do you see the word "marketing" in each phrase?
Unfortunately, the training you will receive in a traditional business focuses less on marketing, and more on sales.
Most MLM Training Involves Sales Tactics
The tragedy is that most MLM companies and uplines fail to explain to their distributors that they're receiving sales training.
Instead, most MLM reps are told, "You're not selling anything. You're simply sharing."
When people struggle to get their warm market contact lists to take action, uplines then tell them, "You just gotta keep inviting more people, get more people into our group, or get more people on 3-way calls with me."
Think about the standard MLM training scenario:
- You're given network marketing scripts
- You're taught ways to overcome objections
This is the very definition of the sales process.
Now, there's nothing wrong with sales. The challenge is that most people providing their version of MLM training fail to honestly tell new people that they're using a sales framework.
The Best MLM Training Involves Marketing Techniques
You can choose a different training system as you work to become one of the top income earners in your MLM company.
Your network marketing training needs to involve a process for becoming a top-notch marketer.
A marketer doesn't make warm contact lists of unqualified prospects. He or she definitely doesn't reach out to try and sell products to those people.
- Does a Lexus repair shop advertise to Ford owners?
- Does a health coach advertise to people who value Cheetos?
- Does a college accept applications from fifth graders?
All of that sounds silly, right?
So, why does your company provide MLM training that teaches you to, in essence, advertise your healthy shakes to your Uncle Larry who sits on the couch watching TV each night...with a bag of chips resting on his chest?
Or, why does your MLM sponsor keep trying to get you to invite your friends to opportunity meetings when you know those friends have zero interest in becoming entrepreneurs?
If you learned how to market your product and business opportunity, you could transform these frustrating experiences into enjoyable experiences.
A marketer first identifies his or her qualified prospects.
You first identify the problem your product solves.
Then, you figure out the qualities that make up the people who need to solve that problem.
Finally, you market only to those people already motivated to solve that problem.
It's a process called Attraction Marketing.
Use Attraction Marketing to Create MLM Passive Income
Attraction Marketing means you set up online systems to help you attract the very people who desperately need to solve the problem you can solve via your product and business opportunity.
If you use traditional network marketing sales techniques, it's not possible to build your business in a way that feels authentic.
You're taught to invite people to meetings or presentations with an ulterior motive in mind.
It's less about their needs. It's more about whether you can "get the sale".
Attraction Marketing is about putting the focus on the needs of your prospect.
It's about providing upfront value by speaking to the problems your prospects want to solve.
Giving value is one of the best ways to create influence inside the industry your MLM company's product places you in.
When people understand that you're a value provider (focused on their needs), they will willingly enroll with you.
You won't need fancy sales or objection-busting methods.
Your prospects will spend money on your product and/or business opportunity willingly.
Let's shift gears and dig into this idea of Attraction Marketing in greater detail.
Attraction Marketing Is About Creating Your Brand
The traditional sales model is a "churn & burn" model.
It's about "going through the no's" to get to the "yes".
A business owner in any industry isn't building a community or solid brand using this old-style method.
It's especially true with MLM marketing.
You need to treat building your MLM business as if you're building your own business.
If you think this way, you'll become a marketing professional focused on building your brand.
What Is a Brand?
Don't mistake your brand for your:
- Website colors
- Fancy picture of you smiling as you jump off a cliff with your hands and legs spread out like you're doing jumping jacks
Your brand is YOU.
It's whether or not you honor what you say.
It's about how you treat people with respect.
Your brand is the way your prospects perceive you.
At the end of the day, you'll create a thriving MLM business by focusing on becoming known as a person of authenticity.
How To Create Your Authentic Brand
Here are tips for using Attraction Marketing to build a brand that helps you:
- Make a huge impact on people
- Create retail customers
- Build a large team
Identify Your Target Audience
The first step is to get clear about who you're talking to.
You can't be everything to everybody.
You must focus on a target audience and craft your message in a way that resonates with the people in that group.
To do this, answer these questions:
- Who are you trying to reach?
- What are their specific needs?
- What are their wants?
- How old are they?
- Are they male or female?
- Where do they live?
- What's their income level?
You get the idea.
The more specific you can be about who you're talking to, the better. It will help you read your prospect's mind.
Create Valuable Content for Your Target Market
Now that you know who you're talking to, it's time to start creating content.
This could be in the form of blog posts, YouTube videos, podcasts, or even social media posts.
The key is to create content that helps your target market solve their specific problem.
For example, if you sell essential oils, you might create a blog post about how to use essential oils for anxiety.
If you sell legal services, you might do a Facebook Live about the top five reasons it's important to have a lawyer on retainer.
When focusing on your business opportunity, you might create a YouTube video about the tax benefits of building your own business.
The options are endless.
The key is to be helpful and specific with your marketing efforts.
If you can do that, you'll quickly become known as a valuable resource in your industry.
Engage With Your Community
Once you start creating content, it's important to engage with the people who consume it.
Pay attention to your social media engagement. This includes the comments, likes, shares, or private messages that your social media content produces. Do the same when people comment on your YouTube videos.
As you mature your MLM marketing skillset, you can build an email subscriber list. Use it to reach out with additional content and trainings that further builds your influence.
The key is to interact with people in a way that helps them feel seen and heard.
Remember, you're building a community of people who like and trust you.
If you can do that, you'll be well on your way to selling products, building a team, and maximizing your company's compensation plan.
A Word of Caution
It's important to avoid coming across as "salesy" when using Attraction Marketing.
If you do, you'll quickly turn people off and they'll go somewhere else for information.
The key is to focus on providing value first and foremost.
If you do that, the sales will come naturally.
Every Day Is a Building Block of Credibility
A good way to think about Attraction Marketing is that you're building up equity day by day with your target audience.
Remain consistent with your message and your content.
The more you show up, the more people will get to know, like, and trust you.
And that is the key to success in any business, but especially in multi-level marketing.
If you can master the art of Attraction Marketing, you'll be well on your way to becoming one of the direct selling industry's top earners.
MLM Training FAQs
You might still have a few questions about becoming one of the top performers in your company by focusing on the proper MLM strategy. Let's answer a few commonly asked questions.
How do I get started in MLM?
The most effective way to get started is to find a legitimate MLM company that you have a true passion for. As a new distributor, the key is focusing on Attraction Marketing methods that result in earning money from product sales and building a team.
Is working for an MLM worth it?
It depends on your goals, work ethic, and dedication to helping others. Your ability to earn money with MLM depends on how well you solve problems for others.
How can I be successful in MLM?
The best way to work toward becoming a six-figure earner is to focus on providing value first and foremost. Top earners in the industry got there because they focused on becoming leaders. A leader will teach others how to solve problems for themselves and others.
Building a successful MLM business requires dedication, focus, and consistency.
But it all starts with Attraction Marketing.
Master the art of building a personal brand.
Provide your customers and team with value first. Take the time to understand their needs and wants. Educate them about how your product or opportunity naturally meets those needs and desires.
You'll make a meaningful income when prospects decide to purchase your product on their own.
You'll build a large organization because people will authentically want to follow you as they build their organizations.
Would you like to like to learn how to use Attraction Marketing?
Download my free online recruiting bootcamp.
You'll see the exact online business building strategies I use to passively attract, influence, and enroll new teams members into my business each month, so you’ll never have to chase, annoy, pester, or beg anybody, ever, to take a look at your products, services, and business.
The bottom line is that, in today’s age, you don’t need to be pushy, obnoxious, or overly-aggressive to build a successful business online.
So if you’re ready to get started…
Simply click here and I’ll gladly give you access to my 10-day bootcamp.
And if you found this content helpful, I would love if you shared this with any other networkers whom you think can benefit from a little leverage!
Author, Attraction Marketing Formula