"Posture" can mean so many different things these days... Merriam-Webster includes various definitions of the word, such as:
: state or condition at a given time especially with respect to capability in particular circumstancesmaintain a competitive posture in the market3
: a conscious mental or outward behavioral attitude
There was a time in my career when I thought "posture" meant being aggresive, trying to get people's attention by constantly being in their face, and having them percieve me as an expert by having all the answers...
I was so wrong!
If you want to know more about "posture" and what it actually means for us entrepreneurs, watch the video below...
Social media is a great tool for people looking to build relationships with potential customers and team members.
But you have to know HOW to use it properly, or you'll end up driving people away.
Ever hear of a guy named Gary Vaynerchuk?
As a kid, he not only set up a lemonade stand, he sold lemonade stand franchises all over the neighborhood, and as he tells it, he “collected his profits from his big wheel bicycle.”
In high school, he bought and sold baseball cards, sometimes earning a couple of thousand dollars in a single weekend by taking advantage of shrewd deals.
His early efforts as an entrepreneur came to a screeching halt when his dad insisted he give up his businesses, take a huge pay cut, and work in the family liquor store for two measly bucks an hour.
Throughout high school and college, Gary spent nights and weekends in the basement shoveling ice.
Then one day, it hit him:
People collect wine just like they collect baseball cards!
So he educated himself, sneaking wine magazines into his college classes and reading everything he could get his hands on.
And at the same time, he discovered a new phenomenon:
He persuaded his dad to let him create Wine Library, an online retail website for the family business in 1997.
He advertised that retail website traditionally from 1997 to 2006 – and grew the family business from $3 Million in sales to over $60 million, making it an international leader in the wine business.
And then YouTube happened.
Gary launched a video blog – WineLibrary – the first year of YouTube’s existence and became a superstar with his loud, bombastic, and brutally honest style.
His stated vision?
“To change the wine world.”
He’s appeared on Conan O’Brien.
He’s been featured in Entrepreneur, Fortune Magazine, The New York Times, and many other famous business publications.
He’s now a bestselling author, a sought-after public speaker, a venture capitalist, and a business consultant, helping big companies use social media to boost their brands.
You might say, “He crushed it.”
(As a matter of fact, that’s the title of his first best-selling book!)
He crushed it by being himself, being passionate, and using technology to change the world.
And you can, too.
A few years back, I was a Second Grade Teacher with no knowledge on how to build a business and no marketing experience whatsoever...
Since then I've earned multiple six-figures and haven't looked back.
Below I’m going to share with you five tips that have helped me to absolutely crush it using social media as a prospecting tool to build my business.
They might be a little different than anything you’ve heard before, but trust me…
If I can crush it, trust me, you can too!
Here we go:
We’re not like most “normal” people.
Entrepreneurs are, by nature, different.
When things don't work out the way we want, or when things aren’t going as fast as we'd like, we tend to beat ourselves up.
That’s one reason why we are the way we are – we are driven and passionate about what we do.
For instance, in the past, after I finished a Facebook live, I would watch it again and think…
“Oh, my gosh, I did this and this, and I should've done that and that!”
In other words, I beat myself up.
That’s a common problem among entrepreneurs.
Whenever you beat yourself up like that, you're wasting time.
You're not using that time to benefit someone else, or change anything. Time beating yourself up is time better spent on correcting your mistakes and continuing your social media prospecting efforts.
If you should happen to look through some of the older WineLibrary videos, you’ll see Gary beating himself up for mistakes he made early on.
He just acknowledged them, laughed it off, and kept going.
(At last count, he’s posted 1001 video blogs over 10 years!)
You're not impacting anybody or anything.
I had a recent conversation with one of our members in Attraction Marketing, and she said…
“I thought I would be farther along by now.”
Sound like anything you’ve ever thought or felt?
I said to her…
“Sometimes you need to turn around and see how far you've come, because I’ve seen huge growth in you compared to the person you were 12 months ago.”
Stop beating yourself up.
Instead, celebrate how far you’ve come.
If you think someone will be good at your business whether as an entrepreneur, a network marketer, or an affiliate marketer, never stop following up with them.
I don’t mean you should slam them with stuff all day, every day, for the rest of your life.
What I do mean is that once that initial contact is over, and you've got a “Yes” or “No” answer from that person, put them on a monthly follow-up list.
And when you follow up, don’t just reach out to talk about business.
Reach out to build the relationship.
Talk to them about their life…
- “Hey, how are you doing?”
- “How are things going?”
- “How's life?”
And, once in a while, every now and then, you can talk about business.
Just follow up once a month, to keep the relationship going.
On occasion, your follow up conversation might be something like…
“How's life? Hey, I know you said you weren’t interested, but do you know anybody that would be interested in a side hustle or someone that would like to create a couple thousand dollars extra a month?”
Those people you think might be good in your business probably know other people like you, or like themselves. Attracting good sellers with their own networks will duplicate your social media prospecting.
Just come from a confident posture, and ask for the referral.
Now, if people get nasty with you, or come up with some derogatory remark like…
“Oh, is that another one of those pyramid schemes?”
Then obviously, you don’t need them.
Have the posture not to recruit them.
They're not allowed on your team at that point, because you don't want to surround yourself with people like that.
Have the confidence to say…
“You know what? You’re right. No, you're NOT a good fit for my business,”
And don't put them on your follow-up list.
You don’t need them…make them need you with your posture.
Have you ever found yourself thinking things like…
- “Hey, I'm not getting enough likes.”
- “Nobody's watching my Facebook Lives.”
- “Nobody's commenting.”
- “Nobody's clicking my link.”
I’m guessing you have.
I used to.
Here’s what turned me around; ask yourself:
- Are you clicking their links?
- Are you sharing their content?
- Are you liking their posts?
- Are you commenting?
You need to be the person that you want to attract.
Now, I know all of us want to attract a big fish into our network marketing business.
We want to make a bunch of money with our affiliate company.
Here’s the thing about social media prospecting:
To attract the big fish, you must become the big fish
You need to set aside 15 to 20 minutes every day to comment, like, and share other peoples' stuff.
That’s how social media works.
If you are the one reaching out to other people, you're going to attract people that will reach out to you.
When Gary first started his WineLibrary videos, he was just some loudmouth guy from a New Jersey liquor store.
But he acted like he knew what he was talking about.
He acted like the wine expert he was passionate to become.
He became the big fish.
Wineries – and wine collectors – from all over the world started coming to him to ask for his advice and opinions.
They were attracted to him because they knew they could count on him for his honest, passionate opinion.
If you’re already part of AttractionMarketing.com, you’ve probably already heard this…
You want people to come to you.
You want them to be attracted to you, instead of repelled by spam on your News Feed.
So how do you raise more curiosity than resistance?
First, if people can find out what company you are with, either on your personal profile or your fan page, you've already lost the battle.
People will go to Google to research your company and find something negative.
- “Oh, he took all our savings.”
- “It’s nothing but a scam.”
It’s true, no matter what company you represent.
Go to Google and research any charity, and you’ll find a bunch of negative stuff about it – usually on the first page of results.
You can even research Christmas and find something negative.
Welcome to the Internet.
That’s the reality we’re living and working in.
If people have research about you or your company without talking to you, you've already lost the game.
First, because you didn't even know that they were interested in joining you in business.
Second, they found all this negative stuff about your company or industry, so they made an automatic, uneducated decision about who you are and what you're doing.
Here's a make-or-break tip for social media prospecting…
Make sure your company is your biggest secret
Don't let people find it on your personal profile or on anything that you do publicly online.
Make sure you're intentional about this.
Any pictures that you're doing, take off the swag.
Take off your company logo.
Don't put the company logo on the back at events.
Here’s another “no-no”:
Remember, network marketing is still a relationship business, and posting things like…
- “Join me now” or
- “Buy my products.”
…automatically turns most people right off.
If you’re doing any of that, stop doing it.
The whole purpose of social media prospecting is to…
Seek conversations, not conversions!
In other words, build relationships.
Be a friend first.
Create curiosity through conversation, and then look for opportunities to shift the conversation to conversion.
When you point to a result you’ve had, or a tool you’re using, you become the bridge between that person and enrolling with you.
That’s a much smoother, more natural approach than just spamming aggressively with “Hey, enroll in my company.”
Because people actually do want to enroll with somebody.
But they're not actually enrolling because of the products or the company.
They're enrolling because they believe in you – and they believe in what you can help them achieve.
The purpose of technology is to make our lives easier.
But sometimes, as entrepreneurs trying to build a business, we get caught up in and distracted by the “techy” stuff.
We spend hours trying to figure out the algorithm before we ever post anything.
In other words, we’re just spending time getting ready to get ready, and producing nothing.
Don’t get overwhelmed – when you’re just starting to build your business online, keep it simple.
Just get started.
Back in the dark ages, people used to build their network marketing business one person at a time.
Before the Internet, you had to actually open your mouth and talk to people.
In this Internet age, you might not always open your mouth to talk to people – you can text them, present videos or podcasts to them, post your status on Facebook, or any other social media technology…
But you are still talking to people.
Stop getting ready to get ready
Don't try to figure out the algorithm about the best time to post.
Don’t get caught up in things that don’t matter.
The only thing that matters is to continue your social media prospecting every single day.
Use technology to talk to people every single day.
You're trying to build your business.
Just start small, put one foot in front of the other, and talk to people every single day.
If you’re consistent, you’ll start to notice that you don’t have to chase people down or beat them over the head to join your business.
You’ll start to see people coming to you because they begin to know, like, and trust you.
Remember, 18 months ago, I had no idea how to build my business online, never mind knowing anything about computers or the internet.
But I got past it.
And so can you.
Here’s how I got past it.
Success is all about taking action
It’s not about thinking, “Well that was neat,” and then doing nothing.
So if you’re ready to use social media to build your business online, you’ve got a choice to make.
You could keep…
- Beating yourself up
- Coming from a posture of need with your leads and prospects
- Thinking you’ll never be good enough to attract, much less talk to the “big fish”
- Spamming your news feed and your contacts
- Getting ready to get ready to use the technology so you avoid talking to people…
Check out my Social Retail and Enrollment Blueprint.
You’ll see the exact online business building strategies I use to passively attract, influence, and enroll new teams members into my business each month, so you’ll never have to chase, annoy, pester, or beg anybody, ever, to take a look at your products, services, and business.
The bottom line is that, in today’s age, you don’t need to be pushy, obnoxious, or overly-aggressive to build a successful business online.
So if you’re ready to get started…
Simply click here and discover how to use the 7 minute retail method to create an instant surge of new customers into YOUR business!
And if you found this content helpful, I would love if you shared this with any other networkers whom you think can benefit from a little leverage!