The most important factors for the success of your ad are the image(s) and the text you choose. You have to attract your audience’s attention, or they won’t click the Like button. And you have a very limited space in which to get the job done.

1. Choose an image from the dropdown menu. You can select a single image, a video, or a slideshow featuring up to 10 images. Let’s just use a Single Image.
2. You can use an image from your own library or select from Facebook’s supply of Free Stock Images. Choose the option you’d like.
3. Facebook will use your cover image as default. Let’s just stick with that for purposes of this tutorial.

Go ahead and browse your image library, and look for an image that shows you as credible, professional, and somebody with some authority.

Research we’ve done at EMP shows us that images that feature a person standing on a stage or behind a podium, addressing a group of people, seem to be the most effective at conveying credibility and business authority.

But you can of course use any image or video you choose that conveys the impression you want.

All you need to do is upload the image. It will appear in your Facebook Page’s image library.

Then select the image and it will replace your default.