Congratulations!

You’ve just launched your first Facebook Likes Campaign! And it was easy, right?

Here’s what you’ve accomplished:

You designed your ad
You included a curiosity-building headline
You chose an image to complement your ad
You defined your audience by location, interests, demographics, and behavior
You set a budget
You defined a way to pay for your campaign.

You’re now off and running.

But your Likes Campaign doesn’t necessarily end right there.

Over the next few days, you can check on your ad’s performance by looking at the Insights tab on your page.

It’ll show you how many page views, previews, and likes you’re getting, where they’re coming from, and how much engagement you’re getting. It’ll also show you your costs – per Like and per 1000 impressions (how many times your ad is displayed)

In future launches, we’ll show you more about how Facebook Insights work!

Onward!

Lessons in this Training: