A template is the framework – the skeleton – of every successful piece of content you create.

Here are 5 good reasons to use a template for everything you create for your landing page:

1. It’s a huge time-saver. If your template is well-structured, your content piece is already nearly halfway done!
2. It helps you eliminate the terror of staring at a blank landing page and wondering how you’re going do to fill it up.
3. It helps you focus your thoughts. It channels your creative mind and gives it a structure to follow so you won’t get distracted or spin off into the weeds.
4. It will also save your visitors time, allowing them to scan for information, pick out what’s most important to them, and digest information quickly.
5. It helps you develop your own unique style, voice, and brand. As you get better and faster at creating your content from a template, your readers will learn they can rely on your consistent style and voice. That helps them get to know you, and know they can trust you to contribute consistent value.

We’re going to walk through each element of the template in detail.