Engagement ads – or boosted posts — are one of the best ways to begin to grow your audience and extend your fan base on Facebook.

Think about your Engagement Ad like throwing a pebble into a pond.

When someone likes comments on, or shares your post, it’s more than likely going to show up in THEIR News Feed, where it ripples out to be displayed to THEIR friends, family, and followers.

Why does that matter?

Because it allows you to reach and grow a much wider audience and attract people to your content who otherwise might never have found you. It’s almost like getting free traffic!

All you need to do is make sure you have content to share –a story, a picture, or a blog post.

As you create more content, you’ll be able to track – and promote – the posts that generate the most engagement. You’ll get really good at creating the kind of content that you know your audience will want to like, comment on, and share.

Ready?

Let’s dive right in.