On the left side of the popup window, you’ll see the heading “ADD CREATIVE.”

The first thing we’ll need to determine is WHERE we want to send the traffic. In this example, we’re going to drive traffic to a popular EMP blog post that links to an Attraction Marketing Capture Page: “The Definitive Answer to the Biggest Objection Every Network Marketer Dreads.” Whatever you choose, make sure to include your affiliate ID on it!

Next, you’re going to choose an image for your ad. Facebook allows you lots of options, including video, a carousel, and a slideshow.

For purposes of this demonstration, we’re going to SELECT “Single Image.”

As you scroll down, you’ll come to a place where you can choose a source for your image – your own Library, a file on your computer, or Free Stock Image.

For this Launch, we’re going to use a Free Stock Image that relates to business.

Of the images that display, we like the one with smiling men and women. (Happiness is good!) After all, visuals are critical to Advertising success.

Once you’ve selected your image, it’s time to write your headline and description.

Bear in mind that Facebook is limiting the number of characters you can use to:

• 25 Characters for HEADLINE
• 90 Characters for TEXT

That means you’ll have to be short, concise, and punchy.

Scroll down the window, and start putting your ad together.

Enter a Headline (remember you have only 25 characters, so make it count! We’ve boiled down our Headline to Get Your prospects to Yes (25 Characters exactly.)

Enter the text you want to appear in your ad. Remember the 90-character limit. We’ll be directing them to a blog post, so we’re going to create curiosity by asking a question: Want to know how to get prospects to say “yes?” Read this article for great ideas.

Choose your desired Call to Action. There are several options available – we’re going to use the default Learn More.

Here’s how it will look as you complete each element:

As you work, your ad will start taking shape on the right-hand side of the page. You might need to tweak the headline, the text, or the picture until you’re happy.

Once your ad is complete, the fun begins. Here’s where you start to zero in on your perfect audience.