Before we get into running traffic and building out your funnel, it’s important we discuss the philosophy of “Education Based Selling.”
Education based selling is what makes the approach we’re using so unique and different from what almost everyone else is doing.
Your entire funnel is going to be presented in such a way that you actually deliver a highly valuable experience right from the start.
So instead of thinking about selling your prospect, you’re going to help them become more educated about the best way to get the desired result they want.
So, instead of doing what almost everyone does, where they try and sell, sell, sell…
You’re going to gain goodwill and trust from your prospect and they’re going to really appreciate you for helping them.
Therefore, when you do make an offer, they’ll actually appreciate you for it.
Push Marketing vs. Attraction Marketing
This is the difference between “push marketing” and “attraction marketing.”
With the former, you’re trying to “push” your prospect through your funnel and persuade them using gimmicks and relying on scarcity and fear.
Now, there’s nothing wrong with employing scarcity, but there’s a cool way to do it that isn’t nearly as pushy or icky feeling.
While the 99% are struggling, begging, calling, hoping, wishing and praying…
The 1% are hosting events, doing consultations, creating useful content, employing direct response advertising and offering educational resources that are useful, helpful and relevant to their target market, thus they’re perceived as highly valuable teachers that can help their prospects in their own journey.
We can go on and on talking about the very simple things the 1% do that the 99% do not.
And there are 99%ers and 1%ers in every single industry.
The difference is, the 1%ers are focused on becoming more valuable and solving problems, and they lead with value by employing education based selling.