TweetSharePinShare In this video: 00:02:40 Overview of how to structure an ad 00:06:17 Overview of a Facebook Ad 00:11:19 Carrot vs. Stick Copy Approach 00:17:46 Basic Types of Ads 00:25:52 Copy Styles 00:30:00 Ad Types 00:35:47 Short/Medium Copy Guidelines 00:47:51 Ad Copy Reviews - Hannah Gorvin 00:56:08 Ad Copy Reviews - Chonda Brown 01:04:58 Ad Copy Reviews - Jessica Dawson 01:10:20 Ad Copy Reviews - Patrick Ducat 01:15:20 Q&A - Emoji’s 01:16:05 Recap