From the moment you hit “Publish,” your job becomes being there for your followers.
Why?
Because – to beat a dead horse – social media is social.
Facebook is a social network.
Its reason for being is to provide a space where people can network: meet, have conversations and discussions, and share content.
Your reason for being on social media is to make sure your audience is not ignored or left unattended – you’ve got to invest time in building the relationship.
You’ll gain respect, credibility, and trust as a brand by showing up, talking with your audience, and sharing consistent value.
So, How Often do I Get to Pitch My Stuff?
Short answer? You don’t.
Here’s some tough love.
The worst mistake we’ve seen from beginners in network marketing is when they approach every human interaction – including their warm market of friends and family — as a potential source of income.
They turn every interaction into a desperate pitch of “buy my stuff” or “join my team.”
And that turns people right off.
Your goal in creating a social media presence is to quite literally grow a warm market of people who know, like, respect, and trust you, before you start pitching your stuff at them.
You won’t go too far wrong if you follow the 80/20 rule: 80% social engagement to 20% subtle marketing.
What that means is that one out of every five posts can include a subtle call to action.
Here’s what we mean by subtle calls to action:
- Comment below with your answer.
- If you find this post valuable, tag your team and friends.
- If you like what you’ve read here, click this link to read my latest blog post
- Comment “YES” below and I’ll message you privately.
Notice that none of these subtle calls to action say anything like “click here for a 10% discount” or “buy my stuff” or “join my team” or “operators are standing by…”
That’s what advertising is for…and that’s another Launch for another day.
Once you’ve posted a week or two, it’s time to analyze your results, re-examine your timing, and make any adjustments you might need to make.