We live in an amazing time. The growth of social media over the past decade has been truly breathtaking.

At the time of writing this Launch, there are 60 viable social media platforms around the world, used by over 2.3 BILLION people.

The average Internet user has 5.4 active social media accounts, but by far, the majority of those users (2/3) use Facebook.

And Facebook reports adding 500,000 new users every single day…that’s 6 new users every second.

Why should you care?

Because there’s never been a better time to build a business online. It’s the best place to grow a network of fans who share a common interest, engage with them to form relationships, and promote your business to people who already want what you have to offer.

Building a social media strategy can help you grow your business relatively quickly only if you follow this golden rule:

Use your social media platform be social.

In other words, focus on building relationships, engaging with people, and providing value before you ask for anything or try to “sell” your product or service.

Anything else is spammy.

We’re going to show you the basics of building a social media strategy, but the best way to truly learn it is to do it. So let’s dive in.