You probably already have a personal Facebook account to stay in touch with your friends, family, and acquaintances.

It’s the perfect place for you to share personal information, post photos of your kids, and share funny cat videos.

But it’s not the right place to talk about or promote your business.

As a matter of fact, Facebook frowns on using personal profiles to promote businesses. Here’s the “money quote” directly from Facebook’s Terms of Service:

“It's against the Facebook Terms to use your personal account to represent something other than yourself (example: your business), and you could permanently lose access to your account if you don't convert it to a Page.”

Instead, Facebook offers lots of benefits for using Pages to promote and advertise your business.

• Pages have features that help you connect directly with your customers and reach your goals
• Facebook offers something called “Page insights,” where you can get valuable information about which of your posts get the most engagement.
• You’ll also be able to see who, exactly, is engaging with you – age, gender, and other demographics, as well as their location.
• From your Facebook Page, you can create ads and boost posts. (You can’t do that from your personal profile.
• As you grow, you can allow other people to act as administrators on your Facebook Page.

Now that you know why you need to create a Facebook Page for your business, let’s get started.