Our Story

A Digital Revolution… 

In 2001, Tim Erway began experimenting with a new way building network marketing businesses, which only a handful of underground networkers secretly used to produce some extraordinary results. Having struggled and failed for over a decade to build multiple MLM businesses using traditional methods, Tim managed to convince a couple of these folks to teach him what they were doing.

Soon after, Tim would use these strategies to quickly build a team of over 1,732 people in under 30 days, shattering records in his company for team growth.  Tim's story was published in a home business magazine, which was read by Mike Dillard.

Mike reached out to Tim for mentorship on how to apply these 'new marketing techniques', not just to build his network marketing business, but to start a revolution, as he had already been experimenting with similar concepts, which enabled him to become the #1 income earner in his company soon after.

In 2005, Mike Dillard started the revolution... he started an education company and self published a book, both named “Magnetic Sponsoring”, which disrupted the network marketing profession and ushered in a new era of digital network marketing.

In the Magnetic Sponsoring book, Mike coined the phrase ‘attraction marketing’, to convey the essence of how this was different from how network marketing had been done in the past.

“Becoming the hunted, instead of the hunter.”

A New Beginning...

In 2006, he joined forces with his mentor, Tim Erway, and became partners in Magnetic Sponsoring.

Together, they helped transform struggling network marketers into 6, 7 and 8-figure success stories and transformed the businesses of already successful network marketers, helping them transition their businesses and brands online.

In 2010, Mike decided to retire from the network marketing industry, and Tim Erway took over the company operations.

One of their earlier students was an MIT educated aerospace engineer, Ferny Ceballos, who had some success building using traditional methods, but no where near good enough to fire his boss.

After learning attraction marketing from Mike & Tim, Ferny was able to quit his job in 2008 and hit 6-figures in his network marketing business in 2009. In 2010, Ferny hosted the first ever live training event, the No Excuses Summit, to bring together many of Mike and Tim's most successful students under one roof and teach attraction marketing to a hungry audience of network marketers.

By 2012, Ferny had built that into a 7-figure event training company for today's modern network marketer, not just sharing the stage with some of the world's most successful network marketers & leaders, but literally building the stage they walked and taught from.

Leaders such as Ray Higdon, Todd Falcone, Mark Hoverson, Eric Worre, Gary Vaynerchuk, Tim Sales, Russel Brunson, Susan Sly, Mike Dillard, Tim Erway, Dean Kosage, Diane Hochman, Brian Fanale, Dan McCormick, Jonathan Budd, Lisa Grossmann, Ann Sieg, John & Nadya Melton,

In 2014, Tim invited Ferny Ceballos (CMO) and Matt Crystal (COO) to become partners in continuing Magnetic Sponsoring’s legacy as AttractionMarketing.com.

AttractionMarketing.com has expanded its impact and evolved from simply an info & education publishing company into a coaching and mentorship company supporting network marketers worldwide and grew by 700% over the following 4 years. Today, our organization consists of over 50+ team members world wide, all working remotely to support our students, as they transition their businesses fully online.

Since it's founding, AttractionMarketing.com has mentored and helped over 1,000 network marketers build 6, 7 and 8-figure businesses in the home business space with over 90% of leaders who have built their businesses online either being our students, students of our students or the students of our students' students, and so on.

Cementing The Legacy...

AttractionMarketing.com embraces it's legacy, as the birthplace of ‘attraction marketing’ and is the official home for all courageous network marketers who are choosing to build their business online, using the most cutting edge and leveraged strategies.

Today, it is common to see the biggest network marketing leaders leverage attraction marketing to expand their influence, their following and organizations, yet rarely sharing the ‘how’ of what they are doing with their teams.

AttractionMarketing.com is THE PLACE where we are not afraid to have adult conversations on what it takes to be successful at network marketing, talk about the skills you’ll need to become a digital network marketer and mentor you through our proprietary Attraction Marketing Student Journey Roadmap on your way to becoming an Attraction Marketing Pro.

Our Values

Ready, Fire, Aim

We value curiosity, creativity and nimbleness.

Using the lessons of the past, we focus our energy on creating a new and better future.

We have an unrelenting drive to break the status quo, so we can discover new big ideas that will transform the industry. We adapt to the needs of our market -- when the winds of change blow and others build walls, we build windmills.

Driven by our vision and commitment to unbiased truth, our team operates with the understanding that imperfect action trumps perfect inaction.

We believe the most valuable learning comes from the doing.


We believe passion is the force that unleashes our creativity and actualizes our vision.

It’s the emotional energy that invigorates and inspires our team to level up and create extraordinary outcomes.

We strive to create a positive and fun work environment that fosters curiosity, creativity, enthusiasm and humor.

Our team's passion is contagious, and creates a ripple effect expanding to our customers, students and throughout our entire community.

See It... Own It... Do It

See it... Own it... Do It

See It: We strive to maintain a high level of awareness and seek out opportunities to improve and obstacles to overcome. We lean into challenges because we obsessively care about maximizing our impact.

Own it: We believe in and exemplify the idea of extreme ownership. Every member of our team is a leader and stakeholder in the success of those we serve, and we take pride in our contribution no matter how great or small the task.

Do it: We’re down with G-S-D because big ideas are only as valuable as our ability to execute on them. We actively foster a culture that attracts team members who align with our vision, and who value integrity, resourcefulness, transparency, and accountability.

Developing Tomorrow's Leaders

We believe that alone we can do little, but together we can thrive, grow and make a real impact.  

We’re passionate about growing our tribe of inspiring, highly engaged servant leaders because we understand authentic relationships with like-minded people can swing open the doors of opportunity.

 We are committed to ushering in the next generation of powerful leaders who reflect our values and bring authenticity, trust and goodwill to our industry.

Life At Attraction Marketing