COPYWRITING
“The Ultimate Sales Letter” by Dan Kenney
“The Gary Halbert Letter” Gary Halbert
“Triggers” Joe Sugarman
“Influence: The Psychology of Persuasion” by Robert Cialdini
“The Irresisitble Offer” by Mark Joyner
OUTSOURCING
Odesk.com – Our preferred website for hiring outsourcers
USEFUL TOOLS
Snagit.com – Record videos of your desktop
Google Docs – Great for collaborating with teams
Evernote – Great tool for organzizing your life’s work
Lucidchart – Great program for flow charting your offer and anything in your business
Thrive Themes – Killer themes and tools for wordpress
Canva -Free design tool for creating web graphics quickly
Schedule Once -Online scheduling for your customers and prospects
Wufoo – Super easy online form builder
Zapier – Connect apps, automate tasks, & get more out of your data
Vimeo – Paid video hosting – ad free and cheap
Rescue Time – Track your time on your computer – know exactly where you’re spending your time
BackBlaze – Back up your entire system – runs in the background
Sweet Process – Great tool for processing out your business
Grammarly – World’s largest online proofreader
Prey Project – Stop Thief!
Easy VSL – Simple way to build Video Sales Letters
WEBSITE TOOLS
WordPress – Create beautiful websites – the standard in building out your wesite
NameCheap.com – Hosting and Domains
Optimize Press 2 – Great for building out killer capture, sales, and membership pages
Aweber – our recommended autoresponder
Google Analytics – install this on EVERY page of your site!
TRACKING
LinkTrackr – Great way to track your links and campaigns
PRESENTATIONS
“The 25 Point Sales Letter Template” by Tim Erway – Template for writing Video Sales Letters
“Webinar Presentation Formula” by Tim Erway
“Webinar Presentation Formula” by Tim Erway (ppt format) Template for giving Webinar Presentations
KEYWORD RESEARCH
Google AdWords Keyword Planner
Jaaxy – advanced keyword research
Alexa – see how much traffic a website is getting
Quantcast – get all kinds of data on your audience or your comptetitors
BOOKS
“Essentialism” by Greg McKEown
“80/20 Sales and Marketing” by Perry Marshall
“The E-Myth” by Michael Gerber
“Psycho-Cybernetics” by Dr. Maxwell Maltz
“Influence” by Robert Cialdini
“The Power of Full Engagement” by by Jim Loehr and Tony Schwartz
“The Science of Getting Rich” by Wallace D. Wattles
“How to Win Friends and Influence People” by Dale Carnegie
“The War of Art” by Steven Pressfield