Discover How to Use the 
“7 Minute Retail Method“

to Create an Instant Surge of
New Customers
(and more team members) 
Into YOUR Network Marketing Business...

Discover How to Use the “7 Minute Retail Method “to Create an Instant Surge of New Customers 
(and more team members)
Into YOUR Network 
Marketing Business...

Discover How to Use the “7 Minute Retail Method “to Create an Instant Surge of New Customers (and more team members) Into YOUR Network 
Marketing Business...

"After struggling in my network marketing business for years, I discovered this 7 Minute Retail Method which helped me bring in 174 new customers and enroll 24 new teammates. And I just won my company incentive trip!"

Vangela Clark
Phoenix, Arizona


Dear Friend,

Would you like to consistently attract boatloads of super high-quality prospects… WITHOUT making phone calls, begging your friends or posting on social media around the clock?

I’m talkin’ about people with credit card in hand, who are either itching to buy your product NOW… or are truly excited about joining your business… or BOTH!

And would you like to do it FAST… literally with a push of a button?

If the answer is a resounding YES, then you’re in luck.

Because you're about to discover...

How to Create An Explosion Of Sales In Your Business

I know, it sounds like a big lofty over the top promise… but I assure you it’s NOT.

And whether you’re brand spankin’ new… OR… been around awhile and maybe have struggled to get your business off the ground… OR… if you just want another way to make more sales…

I’m going to show you how to kick the doors wide open and flood your business with more prospects, customers and team members than you’ve ever seen before.

Now…

Before I get into all the nitty-gritty details of this little-known, but wildly effective customer and sales generation strategy, let me introduce myself.

My name is Ferny Ceballos.

For over 10 years I’ve been coaching network marketers and home business entrepreneurs how to use the internet to get massive results and make money.

You may have seen my revolutionary book Attraction Marketing Formula. Which has been read by Tens of Thousands of network marketers around the world. And has transformed this industry.

Or maybe you’ve heard about the #1 online and social media recruiting event in the network marketing industry… No Excuses Summit. Which I co-found. 

Or you might even know some of my students. Many of whom have gone on to produce 6-Figure, 7-Figure and even 8-Figure incomes in network marketing, direct sales and digital marketing.

You’re about to meet one of these superstars in just a minute.

Or maybe you’ve heard about the #1 online and social media recruiting event in the network marketing industry… No Excuses Summit. Which I co-found. 

Or you might even know some of my students. Many of whom have gone on to produce 6-Figure, 7-Figure and even 8-Figure incomes in network marketing, direct sales and digital marketing.

You’re about to meet one of these superstars in just a minute.

But first...

I Want To Let You In On A Little Secret

One of the big reasons responsible for close to 20 Million Dollars in sales in my own home business… and OVER a HUNDRED MILLION DOLLARS when you add up what my students have done.

And it’s this…

I’m always on the lookout for the BEST business boosting strategies. Ways to find new customers and recruit new team members, using the very latest technology.

And… this is a biggie… while most scratch their heads wondering whether something will work or not… I’m extremely quick to implement it… and see how can I further grow my business to get massive results.

Because as you may have heard…

Money loves speed.

And those who keep their eyes open to new opportunities, and take fast action without hesitation, end up reaping big rewards.

You see, while the vast majority of network marketers are bending over backwards to get someone to sign up for their auto ship… there are scores of new age digital network marketers who are enrolling people with ease.

And they’re doing it…

  • Without having to make lists of friends and family.
  • Without dragging people to meetings.
  • Without doing home parties.
  • And without endlessly posting on Facebook about their product or business. (which usually doesn’t produce much.)

So how are they able to sign up new customers, sponsor new people, and create record shattering results?

By using the single greatest retailing and enrollment lever available today… and it’s available to you right now… for FREE!

In fact, I believe this is…

The BEST And The QUICKEST Way To Get New Retail Customers And Enroll New People Now

Do you know what that is?

I’ll tell you.

It’s video.

Because that’s exactly where your prospects are hanging out right now, as you read this.

Now get this…

I recently saw it in Forbes magazine (one of the most credible business publications)…

Over 500 million people (that’s half a BILLION) are watching video on Facebook every day.

I’d say that’s pretty important to consider, if you want to use the internet to grow your network marketing business. Or any business for that matter.

Because this is how your prospects, potential customers and future team members are spending their time now online… watching videos.

Here’s what’s even more astonishing.

By the year 2020 online videos will make up more than 80% of all consumer internet traffic.

That’s a pretty big slice of the internet and year 2020 is just around the corner.  

And those who are on the bleeding edge of this trend, will ride this giant wave all the way to the bank.

How You Can Profit From This Massive Opportunity

Let me introduce you to one of the BEST experts in this field. My good friend, a 7-figure earner and one of the TOP leaders in the entire home based business industry… Kate McShea.

Back in 2012, Kate was a complete newbie with ZERO experience. A 2nd grade teacher who didn’t know a thing about social media, video or marketing for that matter.

In fact, when I first met Kate, she had a lot of doubts whether she could even do this.

Fast forward to today…

Kate has a huge Facebook following of over 200,000 entrepreneurs. She’s a true social media expert and a highly sought-after coach. 

And has created a very successful 7-figure business. That’s over a Million Bucks a year. Doing it all from the comfort of her home, in the mountains of the beautiful Pacific Northwest.

Kate McShea

Kate has a huge Facebook following of over 200,000 entrepreneurs. She’s a true social media expert and a highly sought-after coach. 

And has created a very successful 7-figure business. That’s over a Million Bucks a year. Doing it all from the comfort of her home, in the mountains of the beautiful Pacific Northwest.

What’s even more impressive to me, is Kate’s unique ability to teach others. And be able to transfer her expertise and Millions of Dollars worth of experience to those she works with.

Kate is a teacher at heart. And possesses a rare combination of a kick-butt marketer and a true coach, who can help others grow. And absolutely loves doing it.

In fact, recently, Kate was raving to me about the 7 Minute Retail Method, a NEW video strategy she’s developed. And the incredible success some of her students are now experiencing.

You saw one of them earlier. Vangela Clark, who brought in 174 customers and 24 teammates using this shockingly simple video strategy.

Here’s what a few more of Kate’s students said…

I’m consistently getting 5 new prospects a week now...

“Before learning from Kate I knew very little about using online methods, and was discouraged by my upline. Plus I resisted doing videos, because  it was a humongous challenge for me. I wanted everyone to like me and thought I had to be perfect. But I took the plunge and just did it. After 6 months of doing this I’m consistently getting 5 new prospects a week. And now people are even coming back to watch me week after week. This is such an easy, peesy cheap way to get out there to show people who you are and what you do.”

Jessica Midkiff
Phoenix, Arizona


I got 2,100 leads doing this business part-time while home schooling my kids…

“I struggled doing home parties in my network marketing business for 3 years before I started building my business online. After learning and implementing Kate’s video strategy I brought in 5 teammates and 14 new customers. And generated 2,100 leads too. And that's doing it part time, while I spend most of my time home schooling my kids.”

Heather Glaze
Austin, Texas


Using this system I became one of the TOP 35 producers in my company...

“After 6 years of non-stop home, hotel and coffee shop meetings I was exhausted, burnt out and ready to quit. I then took my business online and learned how to use videos with Kate’s help. Thanks to her video strategy I average 12 to 15 people PER DAY reaching to me. And in the last seven months brought in 43 HIGH-END customers… 14 new business partners… and became one of the TOP 35 producers in my company. Most of my success has been because of video.”

Becky Lafave
Gilbert, Arizona

Now here’s the best part…

Anyone, regardless of experience can do this and start getting massive results. As I’ll show you in just a minute.

But first, I need to let you know this…

If you want to rapidly enroll new people into your business and sell more of your product… there’s no better way to do it now than with video.

Let me tell you why…

Why Videos Make It Easy To Get New Customers And Sponsor More People… FAST!

First of all, as I already mentioned, right now video is all the rage. And everybody is watching them.

But that’s not the only reason.

Here’s what makes video so friggin’ powerful…

You see, other than sitting down with your prospect face-to-face (which requires a lot of effort and spending precious time away from your family)… video is the ONLY way to create something called the KLT effect.

KLT is an acronym we use, which stands for KNOW – LIKE – TRUST.  

And here’s why this is so important to your success.

Your prospects have to get to know you, like you and trust you BEFORE they will pull out their wallet and buy your product. Or enroll into your business.

And this has become a bigger hurdle to overcome.

Because you might have noticed…

People are a lot more skeptical nowadays. And for a very good reason. With the amount of junk and pure hype online today, is it any wonder we’re much more cautious and suspicious?

This is a real challenge.

And it’s one of the major reasons why good prospects aren’t jumping all over your products which can clearly help them. And why many of them aren’t chomping at the bit to join your team.

Which is why you absolutely MUST build rock solid rapport. And create unshakable trust, before anyone will ever say “YES” to you.

You have to put people at ease and let them know you’re a real person. Someone who has their best interest at heart.

You’ve got to SMASH any doubts they may have to smithereens and show them you care and they can trust you.

Now here’s the rub…

The #1 Problem With Building Your Business Online

Building rapport and creating trust isn’t as easy to do online, as it is face-to-face. Where they can see you. And look you in the eye. Which is why the best way to create a connection with your prospect is to be next to them, face-to-face.

However, it’s also the least effective way. Because you have to meet with them. Explain what your products do. And how your business works.

On top of that you’ve either gotta do this one prospect at a time. Over and over and over. OR… resort to home parties and hotel meetings. And who wants to do all that?

Now, I don’t have to tell you how much of a hassle it is. I’m sure you know all about that.

But I do want to say this…

You can have virtually the same effect with the right video. But without leaving your home. And having to take precious time away from your family.

That’s exactly what the 7 Minute Retail Method is…  

The Fastest Way To Turn Cold Prospects Into Ready-To-Buy Customers

It’s the secret sauce to creating an instant connection with your prospect. While sparking an almost immediate desire to own your product.

And here’s one more powerful reason to use it…

It’s duplicatable!

These videos are quick and easy to make (they’re only about 7 minutes or so) and this method is very simple to teach.

Which means it can help your new team members start getting rapid results too.

I even flat out asked Kate…

Me:  “Kate, how quickly can a new person start seeing results with your strategy?”

Kate: “Ferny, I have people getting results, as in signing up new customers and enrolling new teammates, in as little as 7 days.”

Over 500 people watched my video in the first 7 days...

“In the first 7 days of using Kate’s strategy, I had over 500 people watch my new video. 15 have reached out to me and wanted to know more. 6 enrolled with a free account for now, and I had one paid sale.”

Carey Siebert
Milestone, Canada


Within days interested prospects reached to out to me…  
and 41 total leads in just 3 weeks...

Within days interested prospects reached to out to me…  and 41 total leads in just 3 weeks...

“Before I started with this method I struggled for 6 months to get my business off the ground. Within days of using Kate’s method I had interested prospects reaching out to me. And in just 3 weeks I got 41 leads. Had 10 actual customer conversions and I’ve ranked up twice in my customer pod!”

Wendy Gerhardt
Jupiter, Florida


I went from no sales to 6 leads and 4 sales...

“Once I started doing Kate’s simple video strategy, I couldn’t believe the results, which I got in the first week alone. I went from no sales, quickly getting 6 leads and 4 sales with just my first four videos.”

Michelle Fernandez
Miami, Florida

So then I asked her the only other logical question…

Me: “Kate, would you be willing to put together a step-by-step blueprint we can teach our students?”

Kate: “I’ve got one even better. How about l put together the blueprint and do a full blown training on this entire method.”

We’re calling this training…

SOCIAL RETAIL &
ENROLLMENT BLUEPRINT

network marketing social media recruiting

How to Use Social Media & Video - the RIGHT WAY - to Launch Your Business with a Surge of New Customers and Unlock a Never Ending Flow of Prospects & New Team Members

In this brand new, never seen before, in-depth training…

You’ll get your hands on Kate’s step-by-step blueprint for using videos to sign-up new customers, enroll new teammates and EXPLODE your network marketing business.

EVEN IF… you have ZERO experience online… never did a video in your life… and the thought of getting on camera scares the living daylights out of you.

Kate’s got you covered and will give you EVERYTHING you need to be successful with this and get results NOW.

Here’s a sneak peek into what you’re going to discover….

Kate’s “7 Minute Retail Method”a simple 4 step formula for using videos to quickly attract ready-to-buy and the most likely to join prospects… NOW.

network marketing mistakes

The easiest way to create high-impact videos on a shoestring budget and build massive value around your product… while AVOIDING the biggest mistakes most network marketers make.

things to avoid network marketing

4 specific types of videos to showcase your product in the best way possible… as well as create the perfect positioning for your opportunity… and gain MAXIMUM CREDIBILITY with your prospects.

how to video network marketing

How to create each of the four video types, with a full demo… and when to use which for MAXIMUM PROFITS.

easy video recruiting

Does the idea of getting on camera cause you to break out in a cold sweat? Relax! With Kate’s powerful tips you’ll look completely natural and knock it out of the park every single time. Including how to make sure you NEVER freeze in front of a camera. (This one tip alone will instantly make you look like a PRO.)

How to identify your most perfect prospect... and how to find people who want to buy your products RIGHT NOW.

secret to recruting using video

The secret to quickly building rock-solid rapport and creating unshakable trust in your videos. This is an absolute MUST if you want people to get your products and join your business.

How to keep your prospect’s eyes glued to their screen… eagerly watching every second of your video, all the way to the end.

using video network marketing

Why your videos don’t need to look like a “Hollywood Production”… and what they should look like instead. This is how you create a riveting effect on people who watch them.

best videos for network marketing

How to come up with ‘knock their socks off’ topics. Your videos will be hard to dismiss and will instantly pull your prospects in.

using video network marketing

Want to get more high-quality eyeballs to watch your videos? You’ll see how to quickly increase your reach and expand your network. Most people have no clue how to do this.

And that’s just the tip of the iceberg.

Kate will also show you…

  • The easiest, quickest and almost effortless way to launch new videos and reach a heckuva lot MORE people.
  • One slightly weird and surprisingly effective video strategy you can use to get your prospects foaming at the mouth and really itching to buy your product. This clip is super short, quick to record and is the easiest video you’ll ever create.
  • The #1 thing you have to do BEFORE you hit the record button for the first time. It’ll take you just a few minutes, yet the success of your video 100% depends on this.
  • How to leap ahead of the pack and make your videos stand head and shoulders above the rest. It’s not better quality. It’s something much, much simpler.
  • Kate’s unique CRE method for rapidly growing your list of red-hot prospects. It’s FREE. Very easy to do. And works like crazy.
  • How to make sure you don’t hear crickets… and instead get people liking, commenting and eagerly sharing your videos. Here’s exactly how to make them viral and get you gobs of FREE TRAFFIC
  • IMPORTANT: How to absolutely nail your video description, make it impossible to ignore and get record number of people to watch your stuff.
  • Unique ways to tap into social “word of mouth” traffic. You’ll gain even more exposure and have lots more prospects looking at what you’ve got.
  • The BEST way to boost your credibility from the get-go. This is the “secret weapon” of many TOP marketers and you can tap into its raw power with your very first video.
  • Why you do NOT need to hustle and work around the clock. Kate will give you a bulletproof weekly action plan to launch your videos and GET MASSIVE RESULTS!
  • PLUS… access to the recorded Q & A session, with Kate answering the most burning questions from her students.

And in case you’re wondering…

“Will This Work For My Business?”

Well…

If the success of your business hinges on your ability to attract highly qualified prospects who want and need your products… as well as super motivated people, with an entrepreneurial mindset, who are ready to TAKE ACTION NOW…

… then the answer is HECK YES!

Whether your product is…

  • Health and Wellness
  • Cosmetics and Personal Care
  • Travel
  • Marketing
  • E-commerce / Physical Products
  • Any Kind of Service

… this very unique video strategy will absolutely help you sign-up more retail customers and enroll more team members.

Or you can use it to promote other people’s products as an affiliate if you want.

$1,125 in commissions from 4 simple videos...

"I did 4 very simple videos using Kate’s strategy for an affiliate promotion and made $1,125 in commissions."

Kerri Carlile

Yes I’m Ready to Discover the ONLY SHORTCUT To Quickly Attract LOTS of Ready-to-Buy and Eager Join Prospects NOW

Now, you might be wondering how much is all this going to cost?

Well I’ve got some really exciting news about that.

You Also Get The Following Fast-Start Bonuses

FAST START BONUS #1

recruiting using video

Never Run Out of Hot Video Topics
($47.00 Value - FREE)

Want to know how to come up with a ton of really good ideas for your videos?

In this bonus, you’ll discover how to never let your idea bank run dry and always have a big supply of fresh content for your videos. Topics that your prospects would LOVE to see.

In fact, once you get a hold of Kate’s simple content generation process, you’ll have more video ideas than you can shake a stick at.

FAST START BONUS #2

recruiting using video

Plug-n-Play Video Scripts
($67.00 Value - FREE)

You’ll get Kate’s best word-for-word video scripts, which have been proven to spark interest and keep the right prospects watching.

Once you put them to use, you’ll never have to worry about saying the right things or getting tongue-tied in front of a camera.

FAST START BONUS #3

recruiting using video

30-Day Blitz Formula
($27.00 Value - FREE)

Have you heard that money loves speed?

In this bonus training Kate will hand you a 30 day action plan to implement all you’ve learned and get MAXIMUM RESULTS IN MINIMUM TIME.

There’s no guesswork whether this video strategy will work for you. As long as you follow the steps Kate lays out in this video… you WILL see results within 30 days.

And if you’re an action taker, you might even start getting new customers as quickly as 7 days, just like a number of Kate’s students.

FAST START BONUS #4

recruiting using video

Video HOT SEAT Reviews
($197.00 Value - FREE)

During the LIVE training, Kate picked 5 attendees who have existing videos.

She’s going to brush through them with a fine tooth comb. And will record a personal, in-depth review for each one.

You’ll be able to access all 5 video reviews in your member’s area as soon as Kate goes through them.

By the way, I asked Kate how much she would charge for a review like this. It would be $750. That’s how much someone would have to pony up to get a personal review. Kate will be doing five of them. And you’ll be able to watch and learn from ALL five.

FAST START BONUS #5

recruiting using video

14-Day Customer Launch Method
($97.00 Value - FREE)

In this bonus training, we’re going to take you beyond videos. And show you how to use very simple Facebook posts to sign-up new customers.

This is such a braindead simple method, you don’t even need to have a Facebook business page, and can post right on your personal profile.

However, there’s a little bit more to this strategy. You don’t want to just blatantly pitch your products on Facebook and spam your friends’ newsfeed. That’s what almost everybody does, and it does NOT work.

Which is why I reached out to my good friends and clients, Mike Gostola and Carla Shaw.

Mike and Carla have added a unique twist to these posts are having a LOT of success with this method.

So I asked them to record a quick training video revealing the simple 5 step process for quickly enrolling new customers.

And here’s the reason we’re calling it “14-Day Customer Launch Method”…

Once you follow Mike and Carla’s 5 steps, you can start seeing your product sales within 2 weeks. Just like Mike and Cara’s team.

FAST START BONUS #6

network marketing attraction marketing

Attraction Marketing Formula with 1-on-1 Private Coaching
($341.00 Value - FREE)

You’ll get instant access to the #1 training playbook for network marketers and home business entrepreneurs.

Inside this step-by-step success manual, you’ll discover how to tap into the power of attraction marketing. And how to create your own automated online prospecting and recruiting machine.

You will quickly grasp the fundamentals of using online advertising to get leads, make sales and sponsor more people. All WITHOUT having to prospect, make calls or deal with any rejection. As well how to create a strong brand and become a person of influence and authority… so that you can build a MASSIVE FOLLOWING.

This system has been literally responsible for creating an entire generation of 6, 7, and 8-figure earners. And has been a true secret weapon for many TOP leaders.

It has transformed the entire network marketing industry.

PLUS…

To help you hit the ground running and get results in the quickest amount of time possible…

I’m going to hook you up with an expert business coach. Someone who’s going to show you how to put everything you’ll discover inside Social Retail & Enrollment Blueprint into action, and make it almost impossible for you to fail.

Each of our coaches has been hand selected from our pool of successful students of our system. And has a lot of experience with both traditional network marketing, as well as using the internet to generate leads and recruits. In other words… they walk the walk.

You get a couple of 1-on-1 calls with one of these marketing experts. Someone who KNOWS how to get results and will help YOU take action, implement every step of the process, and accelerate your success.

The moment log into your member’s area, you’ll simply click on the coaching button to set up your first kick-off call. It’s that simple.

FAST START BONUS #7

EMP membership

Lifetime Access To A Private
Mastermind & Member-Only Community

Finally, I’m giving you full around the clock access to our private mastermind and member-only community. A place for our members to connect, inspire and learn from the most successful marketers who are shaking things up and making money today.

I want to make sure you’ll never feel alone, and can always get your most burning questions answered by other members, including our staff and a number of high level marketers who are always eager to jump in and help.


As you can see, the value of this massive package is well over a $1,000.00. With $776.00 in bonuses alone. Some of which are only available as part of the Social Retail & Enrollment Blueprint.

But I’m going to knock down the price to a fraction of that. And make this a truly SCREAMING BARGAIN at just $147.

A tiny drop in the bucket, in exchange for getting your hands on a system that can consistently deliver high-quality prospects to help you EXPLODE your retail sales and grow your team.

Yes I’m Ready to Discover the ONLY SHORTCUT To Quickly Attract LOTS of Ready-to-Buy and Eager Join Prospects NOW

We Deliver A Top-Notch Training Or You Don’t Pay A Single Penny!

And YOU will be the judge.

I want to make sure you’re completely satisfied, fired up and ready to shake things up after the training…. with my IRON-CLAD NO QUESTIONS ASKED 100% MONEY BACK GUARANTEE.
 
After you watch the training, and for the next 30 days after… if you don’t think Social Retail & Enrollment Blueprint will help you to:

  • QUICKLY SIGN UP MORE CUSTOMERS…
  • ENROLL MORE NEW PEOPLE ONTO YOUR TEAM...
  • RAPIDLY GROW YOUR INCOME…
  • AND EXPLODE YOUR NETWORK MARKETING BUSINESS FAST…

I demand you get a refund.
 
Simply shoot my friendly support desk an email and we’ll promptly and cheerfully return your payment.

NO QUESTIONS ASKED!

We Deliver A Top-Notch Training Or You Don’t Pay A Single Penny!

And YOU will be the judge.

I want to make sure you’re completely satisfied, fired up and ready to shake things up after the training…. with my IRON-CLAD
NO QUESTIONS ASKED 100% MONEY BACK GUARANTEE.
 
After you watch the training, and for the next 30 days after… if you don’t think Social Retail & Enrollment Blueprint will help you to:

  • QUICKLY SIGN UP MORE CUSTOMERS…
  • ENROLL MORE NEW PEOPLE ONTO YOUR TEAM...
  • RAPIDLY GROW YOUR INCOME…
  • AND EXPLODE YOUR NETWORK MARKETING BUSINESS FAST…

I demand you get a refund.
 
Simply shoot my friendly support desk an email and we’ll promptly and cheerfully return your payment.

NO QUESTIONS ASKED!

So as you can see, with my 100% RISK-FREE GUARANTEE you have absolutely nothing to lose… and a monster truck full of business boosting ideas, tips, and techniques to gain.

PLUS…

We’re Donating A Portion Of The Proceeds To A Very Special Cause

We have proudly partnered with a very special organization - Heifer International.


EMP Heifer International

Heifer is on a mission to help end hunger and poverty by providing relief and empowering struggling communities around the globe to become self-reliant.

Our goal is to help you get the training you need right now to grow your business… while raising money to provide a number of communities around the world with livestock, education and empowerment to people who need help right now.

You enrolling in Social Media Recruiter, allows us to make a small donation, which will go a long way in helping someone not only have a meal, but put them on a path towards a better, brighter and more fulfilling future.

What could be a better gift this holiday season, especially during these time of turmoil than helping fight poverty and hunger around the world… while learning business growth and success strategies at the same time?


Yes I’m Ready to Discover the ONLY SHORTCUT To Quickly Attract LOTS of Ready-to-Buy and Eager Join Prospects NOW

We look forward to hearing about your success with this powerful strategy.

Sincerely,

Ferny Ceballos 

& Kate McShea

Sincerely,

Ferny Ceballos 

& Kate McShea

Frequently Asked Questions

How Do I Access The Training?

Will I Be Really Able To Get Results In Just 7 Days?

Income Disclaimer: While every effort has been made to accurately represent our products and their potential there is no guarantee that you will earn any money using the techniques and ideas in this system or any of these products. This is information designed to help you understand the specific information covered. It is not an attempt to render tax, legal, or business advice. We do not purport this as a “Get Rich Scheme”. This is not a business opportunity. How you use the information is entirely up to you. While every effort has been made to accurately represent the information along with my opinions and insights, any claims made or examples given, although believed to be accurate, should not be relied on in any way in making a decision whether or not to purchase.