Our Story & The Digital Revolution
From an underground experiment in 2001 to a global movement of over 100,000 active digital networkers across 100+ countries.
A Digital Revolution Begins
In 2001, Tim Erway began experimenting with a new way of building network marketing businesses—a strategy only a handful of underground networkers secretly used to produce extraordinary results.
Having struggled for over a decade using traditional methods, Tim convinced a couple of these pioneers to teach him their secrets. Soon after, Tim used these strategies to recruit 1,732 people in under 30 days, shattering company records.
Tim's story was published in a national business magazine, catching the eye of Mike Dillard. Mike reached out for mentorship, and in 2005, published the groundbreaking book “Magnetic Sponsoring”—coining the term “attraction marketing”.
Tim Erway & Mike Dillard pioneering digital network marketing
Ferny Ceballos & Matt Crystal joining forces to scale AttractionMarketing.com
Scaling Success & The No Excuses Summit
One of Magnetic Sponsoring's earliest students was an MIT-educated aerospace engineer, Ferny Ceballos. Struggling with old-school home party tactics, Ferny learned attraction marketing, quit his engineering job in 2008, and hit 6-figures in 2009.
In 2010, Ferny launched the iconic No Excuses Summit, gathering the industry's greatest legends—Ray Higdon, Eric Worre, Gary Vaynerchuk, Todd Falcone, and Russell Brunson—on a single stage to teach attraction marketing to thousands.
In 2014, Tim Erway invited Ferny Ceballos (CMO) and Matt Crystal (COO) to become partners in continuing Magnetic Sponsoring's legacy as AttractionMarketing.com.
The Official Home of Digital Networkers
Today, AttractionMarketing.com consists of over 50+ remote team members supporting students worldwide. Over 1,000 students have built 6, 7, and 8-figure businesses. In fact, over 90% of top leaders building online were trained directly by us or our students!
Our Core Values
The principles that guide our team, our community, and every strategy we teach.
Ready, Fire, Aim
We value curiosity, creativity and nimbleness.
Using the lessons of the past, we focus our energy on creating a new and better future.
We have an unrelenting drive to break the status quo, so we can discover new big ideas that will transform the industry. We adapt to the needs of our market — when the winds of change blow and others build walls, we build windmills.
Driven by our vision and commitment to unbiased truth, our team operates with the understanding that imperfect action trumps perfect inaction.
We believe the most valuable learning comes from the doing.
Passionate People
We believe passion is the force that unleashes our creativity and actualizes our vision.
It's the emotional energy that invigorates and inspires our team to level up and create extraordinary outcomes.
We strive to create a positive and fun work environment that fosters curiosity, creativity, enthusiasm and humor.
Our team's passion is contagious, and creates a ripple effect expanding to our customers, students and throughout our entire community.
See It... Own It... Do It (S.O.D)
See It: We strive to maintain a high level of awareness and seek out opportunities to improve and obstacles to overcome. We lean into challenges because we obsessively care about maximizing our impact.
Own It: We believe in and exemplify the idea of extreme ownership. Every member of our team is a leader and stakeholder in the success of those we serve, and we take pride in our contribution no matter how great or small the task.
Do It: We're down with G-S-D because big ideas are only as valuable as our ability to execute on them. We actively foster a culture that attracts team members who align with our vision, and who value integrity, resourcefulness, transparency, and accountability.
Developing Tomorrow's Leaders
We believe that alone we can do little, but together we can thrive, grow and make a real impact.
We're passionate about growing our tribe of inspiring, highly engaged servant leaders because we understand authentic relationships with like-minded people can swing open the doors of opportunity.
We are committed to ushering in the next generation of powerful leaders who reflect our values and bring authenticity, trust and goodwill to our industry.
Life At Attraction Marketing
A remote global team united by a passion for economic freedom, empowerment, and fun.
