Let’s talk about now. Like, right now…the present moment. It’s a mysterious thing, if you think about it—in fact, it’s the ONLY thing. Because even though they might seem awful real, the past and the future don’t actually exist (outside of your mind). Not trying to get all philosophical on you; it’s just how things work. And unfortunately, because we…Read More
Creativity is overrated. This is especially true when it comes to advertising. Don’t take it from me, though. In the famous words of advertising legend David Ogilvy… “It is useless to be a creative, original thinker unless you can also sell what you create.”Harsh? Maybe. But he has a point: creativity alone doesn’t sell. Here’s some good news, though:You don’t need to be a…Read More
Ever play Pac-Man as a kid? You know, the yellow blob that eats every li’l niblet in sight, all while avoiding those pesky ghosts? It’s a cornerstone of ’80s pop culture, and also an apt metaphor for the hostile landscape marketers have to deal with when it comes to their content. Imagine your prospects as Pac-Man. Hear me out. Every…Read More
The Hidden Structure Behind Every Successful Blog Post that Sucks Readers in and Makes Them Hang on Your Every Word!
Every marketer on the Internet claims “content is king.” Well, content might be “king,” but on the Web, readability is “holy emperor.” Your average website visitor spends less than 4 seconds scanning a page before deciding whether to keep reading or to click away looking the next “shiny thing.” And let’s say they do decide to keep reading, unfortunately…Read More
“Market Sophistication”: The Secret to Profitable Traffic Generation You Never Knew You Needed To Know!
Pop quiz: What’s the first thing you should do when you sit down to place an ad? Don’t worry, there are no wrong answers! Perhaps you take a look at your trusty swipe file? Maybe you dig through one your dog-eared marketing handbooks for some serious inspiration? Alright, pencils down. Remember when I said that there were no wrong answers? Well, I…Read More
Can taunting your audience make for an effective ad campaign when promoting your network marketing business? Legendary copywriter Eugene Schwartz sure thought so, running an advertorial with the following headline, back in 1967, in newspapers and magazines across the country…DO YOU HAVE THE COURAGE TO EARN HALF A MILLION DOLLARS A YEAR?Youch! The ad was a tremendous success, though, running for a number of…Read More