Why Company Leaders are Secretly Using the Internet to Prospect & Recruit, While Telling Their Downline to Keep It “Old School”

For years, the argument from traditional networking leaders against building online has been that they’ve never seen anyone build a BIG business using the internet.

They’ve said that the internet isn’t duplicatable and only results in distracting you from your business.

They’ve said that so called ‘internet network marketers’ are sheisters, who are not really making money from their opportunity, but making their money from selling you internet marketing training. (There’s some truth to this, but that’s a convo for a later time.)

Bottomline, is that the BIGGEST names in network marketing are on record, warning their downline and anyone else against the futility or even the dangers of trying to build online.

That’s been their stance since 2005, when ‘attraction marketing’ was unleashed challenging the industry status quo.

In fact, every chance they’ve gotten, these leaders have tried to discredit and at times, even slander leaders who advocated the use of ‘attraction marketing’, as an alternative to offline cold market recruiting tactics.

So since 2005, there’s been a stalemate between the ‘Old School’ vs ‘New School’ camps.

What’s interesting is that the ‘New School’ marketers, at some point just decided to disengage from the “debate”, ignore the ‘Old School’ networkers and just do their own thing anyway.

I mean really, what’s the point of arguing?

If I choose to go online and am able to earn a 6-figure, 7-figure and even 8-figure income in the home business industry… what is there to debate… right?

So for the most part, that’s what we’ve done, unlocking streams of income through marketing their opportunity, Top Tier programs, affiliate marketing, info-products and more.

More fundamentally, what thousands of us have chosen to do, rather than have our identities be derived by any one company… we’ve chosen to build personal brands which aspiring entrepreneurs want to be connected with.

And I must say, this concept of building a personal brand is not something that is unique to our industry.

Think of the Gary Vaynerchuks, Steve Jobs, Mark Cubans or Tony Robbins’ of the world!

It’s a stone cold fact that nothing is more valuable in the business world than a trusted brand. And nothing can create a better connection to your market than a trusted ‘personal brand’.

The truth is, that over the past few years, as company leaders have discouraged their downline from attempting to build their own value & brand as internet marketers, they’ve been doing the exact opposite of what they’ve advised.

Behind the Curtain at a Private ‘Closed Door’ 6-Figure and 7-Figure Network Marketing Mastermind

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This past November, I attended a massive generic network marketing event being organized by and friend and HUGE leader in our space. However I wasn’t really interested in being at the BIG event.

I actually went to event before the event — a much smaller and more private mastermind event, exclusive for 6-figure earners & above, in the network marketing space.

You actually had to send in verifiable PROOF that you were making 6-figures in the industry through a copy of pay stubs, tax returns or other financial record.

As the new Chief Marketing Officer and partner in Elite Marketing Pro, it’s my job (much like your upline leaders) to help our community members maximize their incomes for our members in their respective businesses and sustain and improve a training environment aligned with those goals.

I asked the host if it was ok, as a leader of an online marketing system (not network marketing per se), if I could come to learn, as I saw great value in learning how organizations are managed and cultivated from he top, even if they were ‘offline’.

Over the course of 2 days, I met some extraordinary network marketing leaders! From the newest success story, barely making it past the $100,000 per year mark, to leaders earning up to $10 million per year.

During the day, there was training being delivered by my friend on high level business concepts and frank & honest discussions, which everyone in that room agreed would not be shared with network marketing newbies or the public.

I can say, however, that there was almost no internet marketing taught or discussed, even at this high level event. I was actually a little surprised.

For a little bit, they had me convinced that they were all ‘old school’ network marketers.

Cocktails + Vegas = The Truth On How Top Earners Actually Recruit!

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I was the ‘attraction marketing’ mole at this event.

But like most events, the most valuable and revealing conversations happened during the networking cocktail parties in the evenings. A few drinks and an evening in Vegas proved to be the ultimate truth serum for these individuals.

I have to estimate that I met at least 50 people during those first few days. Considering that there were only 300 people at the Summit, that’s a pretty good sample of the room.

To my surprise, half the people I spoke to, whom were earning anywhere between $100,000 per year to $2 million dollars per year, admitted that they were, at least in part, building their businesses using the internet.

I spoke to one gentleman who was earning $400,000 per month in his business, who revealed that he loves internet marketers and strategically recruits them into his organization and they are the ones primarily responsible for the lead flow for his team’s recruiting efforts. He admitted that he himself was a computer dunce, but the lead flow provided by the internet marketers has been a godsend!

I spoke to another woman who already knew who I was and told me that in the past 2 years, she had built a multiple 6-figure income in her business, primarily using the internet. She was a student of one of our students in attraction marketing!

And a new friend, whom I’ve known about for quite some time and finally got to meet, shared with me on how he built a multiple 6-figure international business using ‘attraction marketing with one of the biggest and most well known MLM companies in the world. In fact, he admitted to me that ‘old school’ network marketing was way too hard and prefers building his brand online.

Plus, the 6-figure earners I spoke to whom were NOT using the internet, had a DEEP interest in knowing how to incorporate it into their efforts.

Why Top Earners Keep ‘Attraction Marketing’ a Secret!

To my surprise, no one I spoke to was negative about building online at all. However, the ones who are having success online, readily admitted that they don’t publicize the fact that they build online for two reasons:

Fear of being discredited and put down by colleagues in the industry.

And concern that their primary company would find out what they do!

Truth is, I always knew that the biggest ‘internet network marketers’ who built massive businesses online actually weren’t the ones who were public about it.

Out of necessity, the biggest ‘internet networkers’ who’ve built $500,000 and up per year businesses, have had to keep it a secret! I can think of one of them right now, who actually built his business with one of the top 5 network marketing companies in the world.

My sense, is that as our world and interactions becomes more digitized, direct sales companies and the ‘Old School’ camp won’t be able to hold out much longer and will have to admit that the internet can and WILL play a crucial role in their businesses.

It’s already happening.

My warning to leaders in the industry is simple…

The internet can either be your best friend or your worst enemy.

Choosing to pretend the internet isn’t there, will result in massive attrition because people will get curious and against your advice, will end up on my list and learn about internet marketing from ME (or others like me)! 🙂

Choosing to incorporate internet marketing into your strategy, will make you more valuable as a leader since there will be no need for them to learn about something, you are already leveraging in your business in a well thought out and strategic way, like the folks I mentioned above.

Why would they want to pay me to learn these skills, when they can participate in your internet strategy, specific to your business at no additional cost?

Ultimately, my message has never been one of ‘Old School vs New School’… because the fact is that both camps need each other!

The main reason I attended this private event with 6-figure earners was because there is SOOO much to learn about the nuances of leadership and community building that is essential to a thriving and growing networking organization (or in my case, a growing & thriving Elite Marketing Pro community), which cannot be duplicated with just internet marketing strategies.

And likewise, there is no recruiting tool more powerful and leveraged than internet marketing.

However, both methods needs to be married in a strategic and very specific way, as I outline in the Attraction Marketing Formula course and free bootcamp.

And as so many network marketing leaders, who are online, have all proven, there is no stabilizing force more powerful in business, than a trusted personal brand.

Once you’ve done that, your income will have transcended your company and that is when you will truly be an ‘independent business owner.’


Ferny Ceballos
Chief Marketing Officer
Elite Marketing Pro

Leave a Comment:

(19) comments

Bob Clarke

Ferny, this concept changed my business. I went from practically begging people to look at my company to actually having to sort through people, choosing those that I want to work with. Your training nails it… thanks bro.


    Hi Bob, would you be willing to inform me as to how you were able to make this happen for you?

      Bob Clarke

      Sure Tajmah… Elite Marketing Pro is my secret weapon. It’s where you can learn the essence of Attraction Marketing, finding your prospects and pulling them towards you.

Sure Profits

An excellent article putting MLM in perspective for me. This has definitely motivated me to think about MLM again as I had been previously advised to stay away from these business models because they are all scams and that the owners are the ones who benefit. So this has been an eye opener for me and I am sure countless others. Thank you for continuing to educate us through research.


    Hi Sure Profit…If you’re thinking about MLM again, contact me, as we are working with an awesome company that is still in its infancy stage!




Ha! I was at that event. I knew this was going on. Thanks for putting it out there. Put your boots on and climb over the piles of BS. Why would I have one on ones when I can show an event online to uncountable thousands.


Ha! The truth of the summit. Waste of time. Lots of Rah Rah no substance.


Great article. It’s smart to marry online and offline. Building a brand online to provide value and list building is the way to go if you want a sustainable business.


Hey Ferny,

I was one of those people that went against the advice of leaders when I was in network marketing. I found the internet a lot more convenient for me than just going to meetings and using expensive offline strategies. If I don’t have to leave my desk, then I’m all for it 😉 The only time I do any type of offline marketing is when I talk about what the internet has to offer for supplementing an income, or creating an income that can retire you.

Thanks for sharing!


A very encouraging read.


I sell insurance and trying to build my radio listnership wondering if your methods and strategies will work


    This is the truth about what’s going on with most mlm companies. I faced that when I was part of an mlm company as well.
    It’s sad that people have to go through this.
    Luckilly I found out about Elite Marketing Pro and now I’m a happy person 🙂


A great read for any Network Marketer out there and not only! Thanks!


This is a great topic. I believe in being transparent with your team. I also don’t believe in the “only one way of building a business.” I am more of a fan of the a la carte method, where you help each person pick a strategy that works for them. No one strategy is going to work for everyone on your team anyway. Whether you do blogging, PPC, hotel meetings, video marketing, newspaper ads, or home parties, NOT everyone on your team is going to want to use that one specific method. We are all wired differently and have different talents. That’s why you need to help each person on your team develop their own custom marketing and business building plan. Just my two cents.


Thank you for sharing Ferny. I was told this in the travel club business, I’m part of, but as a blogger it was hard for me not to post and promote as I’ve been doing. The fact is, marketing and advertising does work and every savvy business owner knows to have an advertising budget; because cold calling and prospecting is an unnecessary pain we can all do without!


Hey Ferny!

Exactly… The two go hand in hand, If you are a network marketer or have a multi-level marketing business, attraction marketing is the easiest way to do business. You do not waste your time running after people who are not interested and instead you can free your time for doing more productive things like promotion. The people you attract to your opportunity online will be pre-qualified and will not only want your products but may wish to become part of your team. But old school marketing also complements what you do online.


thanks Ferny, i do hope for much better results, a happier life, richer account


I do understand that Time, Energy, and Money is such a precious commodity. Being a stock trader myself, we as traders don’t want to waste time on non production of our dollars. Our dollars must be at work. I understand that I was doing things the wrong way in marketing and this information is changing my life as we speak. I expect it to be a process. Learning the right things to do and then executing the task is the only way to win.
There’s a enough money on the internet for all of us to win. We must just stick it out.

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