To answer this question let’s consider a couple of quotes by Google’s founders, Sergey Brin and Larry Page.  Sergey is often quoted as once saying, “We believed we could build a better search.  We had a simple idea, that not all pages are created equal.  Some are more important (than others).”

On another occasion, Google co-founder Larry Page stated, “It’s quite complicated and sounds circular, but we’ve worked out a way of calculating a web site’s importance.”  The keyword here friends is “importance.”

Matt Cutts, Head of Google Web Spam Team, once advised . . . “To rank well, build a site so fantastic that it makes you an authority in your niche.” 

Having an online presence with a personal website or blog offers one of the greatest attraction marketing opportunities one can create.  However, the majority of website and blog owners don’t realize that web marketing and search engine rankings have evolved to a whole new paradigm that rewards the most authoritative websites.

Once again, “What do we mean by authority?”   Quite simply, websites that exhibit qualities of authority are as Google’s Matt Cutts pointed out, websites that can make you “an authority in your niche.”  You may or may not already be an expert in your field.  But I can assure you of one thing, if you don’t go about the business of building your website or blog “regularly, consistently and persistently,” it’s hard to sustain any authority you might achieve online. 

Sure, people who might know you to be an expert in your field might come to your website regularly, but for you to build an ever-growing presence online, made up of  a steady growing stream of new site visitors each day, you will need to achieve high search engine rankings.  To achieve, AND KEEP, high search engine rankings you must build a website that is perceived by Google’s mathematical algorithms as “authoritative in nature.”  

Why?  Because websites that exhibit authority become popular places people like to go online, and when searching on Google, Google wants you to be pleased with its search results by sending you to a website that is considered an authority or useful to others regarding the subject you searched for on Google.

So how does one build a website or blog that exhibits “authority?’  Quite simple, by adding great and useful content regularly.  For you see, Google has learned and trained its spiders (by regularly updating its algorithms) how to electronically recognize websites that exhibit authority. 

To understand how Google does this, we first must know a little about human behavior and consider ways that Google can measure human behavior via electronic means.  First, it stands to reason that if you’re publishing content people find useful and meaningful, they will begin to mention something you’ve said and/or link to you from their websites or blogs.  Google has ways of knowing how many incoming links are pointed to your website.  As this number grows you are considered more popular by Google’s search engine.  Thus, popularity is an excellent measure of authority in Google’s books.  In essence, the greater authority you become in your subject, the more people will write and talk about you online, and the more often they will link to your website. 

But Google has other ways of measuring authority (and popularity).  If you’re a user of Google’s email program Gmail, have the Google Toolbar installed on your web browser, use Google Reader, Google Analytics, Feedburner or a host of other Google owned tools, then Google has many eyes watching where you’re going online or who’s viewing our website online.  Google’s regularly recording and dissecting this information and determining just how well your website is perceived as a place of authority. 

In a nutshell, people follow and respond to people they perceive to be more important others  (i.e., people in authority).  And consequently, Google has invented ways to discover who the Internet public perceives as “important people” and ranks important web pages and websites higher than others.

Now you can see why I refer to search engine marketing as a whole new paradigm from what it used to be just a few short years ago.  And although the contents of what I’ve revealed in this blog post will discourage many, those that have come to realize what they’re up against online and will take my advice and begin creating good content regularly will ultimately become the authoritative websites in the electronic eyes of the search engine, and will begin “attracting” an ever-growing crowd of followers.  As you build more content you’ll begin to have more pages rank high in Google (and other search engines), and with an ever-growing number of high ranking pages in the search engine listings, you’ll have an ever-growing stream of traffic, followers and customers.

Isn’t that the true essence of attraction marketing after all?

Not just a few people, but if you write with a master game plan and forethought, you can attract large audiences to you online and amass a fortune in the process.  Your first question is likely, “What do you mean by the phrase ‘Master Plan’ Craig?  I’m glad you asked. )

To create your master plan for what I call a “Write to Attract” business model you need to carefully consider who your intended audience is, what are they interests and why would they be attracted to you.  You also need to determine how you will process these leads that will evolve from your writing activity, what will be your vehicle for processing the leads, where you want to steer this audience and lastly, what will be the ultimate outcome you hope to achieve if they move from a person of interest to a person of action.

Did I lose you there?   If so, allow me to explain more.

First, to attract the right audience of leads you need to be able to push the right buttons in their brain that will draw them to you.  I’m not talking about saying anything they want to hear.  Instead, I’m talking about “focused writing.”  Focus on subjects of interest that align with both your intended audience and the products or services you wish to market to them. 

This is where knowing your audience is important, but so many people know their audience and don’t have a clue what they’re looking for online.  Believe me, if you don’t write the right content on your blog or website, you have no hope of attracting your best possible  leads.   So you need to find out what they’re searching for online.  Just do a simple search on Google for the keyword search phrase “Google Adwords External Keyword Search Tool” and you’ll discover what your audience is searching for online. 

Let’s say, for example, that you’re trying to market kites online.  Using Google’s keyword search tool, simply search on the single keyword kites and then look at all the various keyword search phrases people use when they search for kites.  Sort this list on Google based on the total number of monthly searches, then print out the list.  You now have a list of subjects you want to write about in the future that will start attracting people to you.  But you have to reveal who you are through your writings.  What is it about you that makes you an expert in the area of kites, for example.  Since you’re audience’s only way of knowing you is through your writings, you need to write in a style that will reveal your personality and make them feel like they’re sitting in your living room having a fireside chat with you.

The more people come to know and appreciate you online, the higher the probability of them stepping forward to communicate, or take actions on your offers.  In other words, you’re “writing good content” has “attracted” them to you.  Did it cost you anything?  Not really, other than a few bucks per month for web hosting and the time it took to write your content.

Make yourself famous online and you’ll earn more money than you ever dreamed of in your life.  But becoming famous online becomes slightly more difficult each day because of the number of people trying to do the same thing. 

Converting your audience or processing your leads is an extremely important part of the writing to attract business model.  At the end of the day if you don’t have a name or email address to communicate with those you are attracting, it’s like trying to drive an automobile without gas.  You’ve got to have gasoline to get from Point A to Point B.  Thus, you need to have a landing page you’re sending people to or have a ezine (newsletter) subscription form on your website to begin capturing some of the leads you attract.  A perfect example of a good landing page can be found at my Work From Home Goldmine website. 

If you opt to download my free ebook, you’ll find every quickly that I’ve written the entire book in a style and format you’re not accustomed to reading if you’ve every purchased moneymaking opportunity books online before.  Because 99.9% of the business opportunity info you buy online is either a scam or riddled with overhyped statements, I wanted my readers, whether they joined my business opportunity or not, to be able to read my book and come away with the thought that, “this guy is an honest, down-to-earth, tell it like it is, sort of guy.  Not once in my book do I make “get rich quick” claims.  Instead, I do my best to illustrate to the reader why I feel like my network marketing company the best home-based business opportunity in America, providing point-by-point reasons why I feel that is the case, but explain it is a “get rich slow” opportunity, or a “get rich forever” opportunity, and not a get rich quick opportunity.

What I’ve discovered is that by being honest and straightforward, I’m attracting the right kind of people to my business.  Over 50% of the people that join my network marketing company and sign up under me, do so after having first read my Work From Home Goldmine ebook.  By the time they’ve completed my ebook they feel they know and respect me as a person.  Thus, there first phone call or email to me is ususally on a first name basis, and I can always sense in our conversations that they already trust and respect me listen to what I have to say with an open mind, and not a guarded mind. 

This, in essence, is the true beauty of attraction marketing.  Using the power of the Internet and the written word to make yourself known to scores of people, people that come to you already desiring your products, services or your opportunity. 

Read this article, then read all or part of my ebook (go to www.workfromhomegoldmine.com ) and you’ll see the writing style it takes to attract people to you in scores.